Truck wraps have become a popular and effective marketing tool for roofers.
Beyond just advertising, these cool roofing truck wraps offer a range of benefits that make them a smart investment for roofers looking to enhance their brand presence and protect their vehicles.
In this comprehensive guide, we’ll explore everything you need to know about roofing truck wraps, from their protective qualities to their cost-effectiveness and customization options. We will delve into the art of truck wrapping, discussing best practices for designing attention-grabbing wraps that effectively convey your brand message.
Additionally, we’ll give you some valuable tips for choosing a reliable wrap company and maintaining your truck wrap to ensure its longevity. And to inspire your own roofing truck wrap designs, we’ve gathered some examples of cool truck wraps from around the nation.
So, let’s dive in and discover how roofing truck wraps can elevate your marketing efforts and drive success for your roofing business!
The Benefits of Roofing Truck Wraps
Vinyl Wraps Protect Your Truck from the Elements
Vinyl acts as a shield between your truck’s paint and rocks, debris, hail, rain, snow, and more. While durable, it is thin, so it won’t prevent your truck from getting deep scratches.
Think of your vinyl wrap as the sunscreen that helps keep your truck from getting sunburnt.
Company Branding and Advertising
As a roofer, you already have company vehicles that you drive out to jobs daily. What if you put what you already have to work for you?
That’s essentially what adding a custom company wrap to your truck does. Roofing truck wraps get your brand in front of a wide audience. In fact, they generate 30,000–70,000 visual impressions every day, estimating about 600 impressions per mile.
A wrapped roofing truck is a moving billboard, and studies show that 98% of in-car audiences notice them.
Truck wraps will run between $2,000 and $7,000, depending on your truck and how much of it you want to cover. That might seem like a lot, but did you know that getting your company truck wrapped is a tax-deductible expense for your business?
Wraps for company trucks cost $0.04–0.77 cents per 1,000 impressions—less than a dollar for 1,000 views! Very few marketing avenues can bring about those kinds of results. Ultimately, roofing truck wraps are an incredible way to stretch your marketing dollars.
Versatility and Customization
Vinyl truck wraps are incredibly customizable. With hundreds of different colors and styles, you have endless possibilities. Mix and match to make your wrap precisely what you want.
Some wrap shops will have an in-house graphic designer. Alternatively, you can work with your own graphic designer to bring your ideas to life. Either way, you’ll have a unique, cool truck wrap that you’ll be proud to rep!
Most vehicle wraps use vinyl. It’s flexible, adhesive, and durable. Vinyl comes in tons of colors and treatments. Some styles of vinyl you can use to use your truck include:
Types of Truck Wrap Coverage
Keeping on the customizable theme, you can choose how much wrap you want on your roofing truck. Pick something small, cover your entire truck, or go with something in between. You’ll generally be able to pick from three truck wrap options: full, partial, or spot.
A full truck wrap covers the truck’s entire paint job. It might even cover the windows.
A partial truck wrap covers a section of the truck’s paint job, like the hood, tailgate, or side mirrors. Since you’re wrapping a smaller area or even half of your vehicle, partial truck wraps are less expensive than full wraps.
Custom-cut Spot Graphics
If you want more of a sticker or decal look rather than a wrap, you can go with custom-cut graphics. They’ll only apply to one spot on your truck, like a door.
The Art of Roofing Truck Wrapping: Best Practices
Keep It Simple
- Don’t put too much on your truck wrap. People can’t take it in if everything is fighting for their attention.
- Include the essentials: your company name, logo, phone number, and website.
Make It Easy to Read
- Use bold, large print so it’s easy for people to read from far away.
- Avoid cursive or decorative fonts that are hard to read.
- Avoid background images that cloud the rest of your information.
- Put key information on flat surfaces like your tailgate or door. It’s easier for people to spot that information on a level surface.
Stay on Brand
- Your truck wrap should match your brand color scheme. If you want to branch out a little, you can go a little brighter than your typical colors.
- Make sure the imagery you use matches your website, business card, and other ads. If your mascot is a lion, make sure the lion you put on your truck wrap is a similar style to the one you already use.
How to Choose a Company for Your Truck Wrap
Professionals know how to expertly install cool truck wraps. Their experience is invaluable, and it’s worth getting a professional installation. Here are a few pointers to help you pick a reliable wrap company.
Local wrap companies generally provide high-quality services, and buying locally means your money stays in your community.
Ensure that your truck wrap company has a proven track record of excellence. You don’t want to get stuck working with a company that won’t do a good job on your truck wrap.
Look for a Warranty
Some wrap companies offer warranties for their truck wraps. You should look for truck wraps with warranties to guarantee you get the best bang for your buck. That way, if the wrap peels or cracks during its warranty, you won’t have to pay extra to get it fixed.
Check Out Their Past Work
Want a major indicator of a truck wrap company’s work? See what they’ve already done for other customers. Truck wrap providers will typically showcase some of their work on their website.
Those pictures will give you some insight into their capabilities and if their style matches what you want.
Roofing Truck Wrap Maintenance Do’s & Don’ts
Truck wraps can last up to 7 years when properly maintained. Follow these maintenance guidelines to help your roofing truck wrap stay in good condition for as long as possible.
- Hand wash your car once a week or more, depending on your environment, with a car sponge or soft cloth.
- Clean stains immediately. The longer they sit, the more chance they have to ruin your wrap.
- For prolonged parking, park in shaded areas to help minimize damage to the wrap on your hood and roof.
- Take your wrapped truck through a brush car wash. The brush bristles can damage the wrap and make it peel.
- Wipe the wrap when it’s hot. The heat can make the vinyl expand, and wiping it when it’s expanded can cause wrinkles.
Use oil-based cleaners. The wrong cleaning products can destroy the film and degrade the wrap.
Cool Truck Wraps
Want some inspiration for your roofing truck wrap? We’ve found some cool truck wraps nationwide to jumpstart your roofing truck wrap ideas.
Roofing Truck Wrap Success
Roofing truck wraps offer numerous benefits, making them a great investment. They’re a powerful tool for roofers to elevate their brand, attract attention, and protect their trucks.
You can enjoy your truck wrap for many years when you work with a professional wrap installer and do regular maintenance. If you want help with your roofing marketing, set up a call with Roofer Marketers, JobNimbus’s marketing experts.