This blog was originally published on March 27, 2020, and was revised for freshness, clarity, and accuracy.
As a roofing business owner, your personal and business lives are intertwined. Because of this, you never know when you’ll find a business opportunity, whether at the grocery store or even an online convention for roofers. Whatever the case, every scenario can be a marketing opportunity.
When opportunities do come knocking, business cards go a long way toward helping you close those deals. Your business card closes your marketing pitch and doubles as a call to action. It’s a casual way of telling people to give you a call for a free quote and seal the deal by the end of your conversation.
To help prepare you for these opportunities, here are a few best practices you should know for creating the best roofing business cards.
Information to Include in Roofing Business Cards
- Your name and title
- Business name
- Service you offer (if not obvious in the business name)
- Phone number (mobile/office)
- Email address
You can split this information onto the front or back of your business card or just fit it all onto one side. Just be sure to make it look clean and not crowded with information.
Roofing Business Card Design Guidelines
You want to keep your business card simple. Remember, it’s better to be professional than overstyled.
- Use your company color palette. Don’t use too many colors—it can be overwhelming to look at. Stick to 2–3 colors for your entire business card design.
- Use company fonts. One serif and one sans-serif font work well together, but keep your business card to two fonts at most.
- Use white/negative space. Negative space gives the viewer’s eye a chance to rest, so don’t overload your card with too much information and text. The easier it is to scan, the more likely people will follow through.
- Use basic design principles. Keep contrast, repetition, alignment, and proximity in mind for text and graphics. When planning your layout, remember the rule of thirds and balance.
- Use the proper dimensions for business cards. In the United States and Canada, the standard business card size is 3.5″ x 2″. While most business cards use landscape orientation, you can swap those dimensions for a taller, thinner card that sticks out from the crowd.
- Make sure all images are high-resolution. High-resolution pictures will stay detailed even when enlarging or shrinking them to fit on your business card. If your roofing business card has pictures, ensure they’re crisp and clear.
- Include your business’s logo. Your logo immediately helps people recognize that the card represents your company. Give it a prominent spot on your business card.
Digital vs. Print Roofing Business Cards
Physical business cards are the most common way to share your contact information, but they aren’t the only way. You can also create digital copies of your roofing business cards.
Which method should you use for your business cards? Here, we’ll cover the pros and cons—plus helpful hints—for both.
Printing Your Roofing Business Cards
Pros of Physical Business Cards
- People expect you to have physical business cards
- It’s easier to remember to give someone a business card when it’s physically with you
- Handing a business card to someone creates a connection
Cons of Physical Business Cards
- You can’t change the information on your printed business card unless you get new cards or write in your updates
- You have to order new business cards when you run out
- Printing comes at a cost
Helpful Tips for Printing Your Business Cards
- Use the correct color mode. There are two main color modes for designing: CMYK (cyan, magenta, yellow, and black) and RGB (red, green, and blue). You must use CMYK to print your business cards. RGB is meant to display on screens, so it changes the light on the computer screen, but that doesn’t translate to paper. If you try printing with RGB, the colors will look washed out.
- Choose quality paper. You don’t want a piece of paper that will wrinkle up or easily rip. Check out this guide to choosing business card paper. Spending a little more is better than having low-quality business cards you won’t use.
Having Digital Roofing Business Cards
Pros of Digital Business Cards
- You can send your business card over email and text
- It’s easy to update the content of your roofer’s business cards
- Digital business cards are unexpected, which makes them more memorable
- Because they’re online, digital business cards can be interactive
- Recipients can save the image so they won’t lose it
Cons of Digital Business Cards
- Sending a digital business card lacks a personal touch
- Not everyone wants a digital interaction
If you send it in an email, you risk having your business card sent to spam
Helpful Tips for Making Digital Business Cards
- Include social media links. It’s simple to have icons that link to your social media profiles. Customers will be able to find, follow, and like your profile right away, so you can grow your roofing social media presence.
- Mention your website. Send potential customers to your roofing website so they can learn more about your business. Learn how to optimize your website with our Ultimate Guide to Roofers’ Websites with a free checklist.
How to Make Generic Business Cards for Your Roofing Company
Let’s say you want roofing business cards for anyone on your team to hand out. These generic business cards work especially well for short-term/seasonal workers since they can still use them to promote your business. These cards also make it easier to get referrals after interacting with a happy or interested customer.
To make a generic business card for your company, you’ll use almost the same format as you would for an individual. Just remove their name and title from the business card design and replace that with your roofing business’s name, the services you offer, and your company’s slogan.
Roofing Business Card Template
There are hundreds of business card templates available online. You can use them as a fill-in-the-blank guide or to inspire your own roofing business card ideas.
Here’s an example of a roofing business card.
Example from a Canva template
Make Roofing Business Cards of Your Own
Use these best practices to create your own roofing business card, and you’ll be prepared and confident to take any business opportunity from anywhere.
Will you make physical or digital business cards for your roofing business? Or maybe both? Let us know in the comments below!