With the current COVID-19 pandemic circulating the world right now, it might feel like your roofing business is in limbo. However, rather than looking at the current situation as a stumbling block to growing your business, view it as an opportunity to revise your business plan and strategies. That includes updating your business cards.
Even in the most uncertain of times, you never know when opportunities are going to come knocking. And when they do, business cards go a long way towards helping you close those deals. To help prepare you for these opportunities, here are a few best practices you should know for creating the best roofing business cards:
As a roofing business owner, your personal and business lives are intertwined, especially during quarantine when you’re working from home. Because of this, you never know when you’ll find a business opportunity, whether that’s at the grocery store or even an online convention for your industry. Whatever the case, every scenario can be seen as a marketing opportunity.
Your business card is the closing deal to your marketing pitch that doubles as a call-to-action. It’s a nice, casual way of telling people to give you a call for a free quote and seal the deal by the end of your conversation.
With that said, rather than handing someone your business card and making physical contact, you can easily create a digital business card and send it over text. It’s a visually appealing and memorable way of giving someone your contact information and persuading a response. Plus, they can save the image to their photos so it won’t get lost like an email or physical copy would.
What to Include
There are hundreds of business card templates available to use online, but even if you decide to use a template or make one on your own, be sure to keep it simple and include these things:
- Your name and title
- Your business name
- Business logo
- What service you offer (roofing, plumbing, painting, etc.) if not obvious in the business name
- Phone number (mobile/office)
- Email address
You can split this information onto the front or back of your business card or just fit it all onto one side. Just be sure to make it look clean and not crowded with information. The easier it is to scan, the more likely people will follow through.
Example from a Canva template
Generic Business Cards
If you have a large team that you’re distributing business cards to or short-term/seasonal workers, you can still give them business cards to hand out to promote your business. Just remove their name and title from the business card design and replace it with the business name and what service you offer or a slogan.
This option helps make getting referrals easier after they’ve had an interaction with a happy or interested customer.
Like we mentioned before, you want to keep your business card simple. It’s better to be professional than over-styled. However, a few tips to add are to:
- Use your company color palette. This can be based on your logo or website/marketing pieces. Don’t use too many colors, stick to 2-3 for your business card design.
- Use company fonts. One serif and one sans-serif font work well together. Do not use more than two fonts.
- Use white space, don’t overload your card with too much information and text.
- Use basic design principles like contrast, repetition, alignment, and proximity. Remember the rule of thirds and balance when planning your layout.
- Use the proper dimensions for business cards (3.5″ x 2″)
- If you’re going to print your business cards, choose quality paper and think about printing. Make sure all images are high-resolution and check your color mode (CMYK/RGB) so that your colors print the way you want them to.
Use these best practices to create your own roofing business card, and you’ll be prepared and confident to take any business opportunity from anywhere.