It’s no doubt that referrals help bring in valuable new clients for your roofing company. It’s pretty much the digital method of word-of-mouth and can be one of the most powerful and effective selling tools for your business. Did you know that 83% of consumers are willing to refer after a positive experience—yet only 29% actually do? Why? Because most businesses do not know how to ask for and collect referrals! The difference is drastic and can change the way your roofing company operates.
Asking for referrals doesn’t cost anything. Rather than investing your money and effort into social media and paid ads, consider mastering your referral process. To get referrals, all you need is to provide good customer experience, good results, and ask. Here, we’ll go into more detail about how you can get referrals for your roofing company.
How to Ask
Many roofing companies lack the right tools or processes to ask for referrals. If you, the roofer, personally worked with a customer and walked away feeling proud of the work done, chances are your client feels the same way. Don’t be afraid to ask your customers how they like your work and if they wouldn’t mind leaving a review on your page. You can use your roofing CRM software to email them after the job is completed. Thank them and ask them to spread the word about your work online. You can send customers a link to leave a review, or have them email you their review directly so you can pick and choose quality referrals with specific keywords to promote.
Things to Remember When Asking
If you want to make referrals an active part of your business routine, you need to follow a few guidelines. This will make receiving referrals more consistent. You can start by asking a new customer at the beginning of your relationship if they would be willing to tell their friends and family about your work. That way, you can set up an agreement and give them time to spread the word. Additionally, you can ask if they know of anyone who would benefit from your services. Get their contact information from them and keep note of who referred you. Use this as a shoo-in to your next potential job. It helps to offer something in exchange and thank your customers. For example, offer a gift card or a discount if they can provide a referral. You should also set goals for yourself. Plan how many referrals you plan to receive in a week and people to network with.
Promoting Referrals Online
A referral can be as easy as inviting someone to like and share your business page on Facebook, Instagram, Twitter or LinkedIn. A simple click can imply that the person endorses your business. This activity can spread across social networks and grow your roofing social media accounts. You can also ask customers for their experience working with you along with pictures to post on your website and social media accounts. It’s also very beneficial to promote referral deals online so both customers and leads will be more inclined to use your services or schedule a consultation. You’re more likely to build loyalty and grow your business when you have special referral deals going on.
Asking for referrals doesn’t have to be difficult or uncomfortable. After all, it doesn’t hurt to ask. Once you get the hang of building relationships with new customers and actively asking for referrals, then the process will get much easier. You’ll find that most people are totally willing to give you a review, share a contact, or promote your page online. If you like what you’ve read here and want to see more roofing business tips, be sure to check out the rest of our blog or like and follow us on Facebook!