What’s the difference between review sites?
There are a lot of review sites, we’ll only be covering major ones in this article but don’t ignore local sites or review services.
Yelp is a website and app that is dedicated to reviewing businesses. They get the most traffic for review searches. Anyone can review. If someone local is searching for your business and you have Yelp reviews, you can bet that will be one of the first results they’ll see.
Google Reviews will pop up when people search for your business or when people are searching for companies similar to yours (e.g. best roofing company austin tx). It’s similar to Yelp where people can review, upload images, and check for hours but it’s not a dedicated review site.
Plus side about Google Reviews, the more you have the higher your local SEO will be.
Facebook has become a searching tool for a lot of people. It’s also a place where friends ask their friends for recommendations. If you have a Facebook Page that gives people the option to tag your company. Having reviews there gives potential customers the info they need to just check you out and not feel like they have to check other places, especially if another customer recommended you to them.
Users have to have an account to leave a review here, so there tends to be more confident in the reviews that people leave. There also aren’t anonymous reviews so people know if the review is left by someone that works at your company. Don’t feel pressured to advertise on this site though, unless the majority of your customers have come to you based on the reviews on that site specifically.