How to Become a BBB-Accredited Roofing Contractor

Building and maintaining trust with your customers is crucial to succeeding in business. One way to build trust with prospective customers is to become accredited by the Better Business Bureau (BBB).

Why does becoming a BBB-accredited company matter? Because 80% of consumers are more likely to do business with businesses that the BBB accredits!

So, how do you become a BBB roofing company? In this blog post, we’ll discuss why BBB accreditation is important and how to get it for your roofing business.

What is a BBB-accredited roofing company?

Once your company earns BBB accreditation, you can market yourself as a BBB-accredited roofing contractor. The BBB stands for the Better Business Bureau; despite its name, it’s not a government agency.

The BBB is a nonprofit organization dedicated to promoting business transparency for consumers. Businesses across all industries, including roofing, can become accredited with the BBB.

The benefits of becoming BBB-accredited as a roofing business include building public trust and gaining increased visibility through the BBB website. Once accredited, your company can display the BBB seal, which can help build trust with prospects.

While BBB accreditation isn't required, many contractors find it helps build credibility and differentiate their business in competitive markets. Research shows that 66% of consumers say they’ll switch brands to support businesses with ethical practices.

How do you get BBB accredited?

To become a BBB-accredited roofing business, you’ll need to follow a few key steps.

Meet the standards

Your business must meet eight trust standards to become accredited by the BBB.

1. Build trust
2. Advertise honestly
3. Tell the truth
4. Be transparent
5. Honor promises
6. Be responsive
7. Safeguard privacy
8. Embody integrity

If you don’t agree to follow these practices, you may not be eligible to become accredited.

Submit your application

Once you decide to become a BBB roofing company, you’ll need to submit an application.

As part of the application process, the BBB will vet your business to ensure you’ll follow their eight standards. While your application is undergoing review, the BBB may contact you for additional information.

Typically, the BBB will contact you within 21 days of submitting your application.

Undergo review

Once the BBB has reviewed your application, they’ll make an approval or denial recommendation to the board of directors. Regardless of the decision, they should notify you quickly.

BBB accreditation cost

It’s not free to become a BBB roofing company. The cost varies depending on the size and type of your business. To remain a BBB roofer, you must pay annual fees to the nonprofit. The Better Business Bureau may collect your dues when you submit your application.

Contact your local BBB office for current pricing because accreditation fees vary by location.

Invest in your roofing business

Earning BBB accreditation is one way to build trust with homeowners, but delivering a consistent customer experience is just as important. JobNimbus helps roofing contractors stay organized, communicate clearly with customers, and manage every job from the initial inspection to final payment.

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