Once upon a time, in a quiet and unassuming office, there was a nerdy marketing team that worked for a company that sold software to roofers. They were a quirky bunch, always coming up with new ideas and strategies to promote their software to their target audience. One day, they had a brilliant idea to inspire roofers to be heroes.
The team decided to create a superhero character called Roofman, who could leap tall buildings in a single bound and fix any leaky roof in seconds, thanks to their company’s fantastic software. They created a whole comic book series featuring Roofman in action, saving the day and impressing clients with his speedy and efficient work.
The team knew they had a hit on their hands when they presented the idea to their boss, who loved it and immediately gave them the green light to launch their new campaign. They created posters, flyers, and even a few TV ads featuring Roofman in action, and they waited eagerly for the response from the roofer community.
To their surprise and delight, the campaign was a huge success! Roofers all over the country started using their software and proudly calling themselves “Roofman” in honor of the superhero character. They even started wearing capes and masks on the job, much to the amusement of their clients.
The nerdy marketing team couldn’t have been happier with the outcome of their idea. They had successfully inspired the roofer community to be heroes in their own right and had a lot of fun in the process. From that day forward, they knew that anything was possible with a little bit of creativity and a lot of hard work.
Unpacking the Story
While Roofman is just a story, you can take away a few things from it.
The marketing team got creative and that led to their successful campaign with Roofman. Your roofing marketing team can pull off something just as unique to catapult your marketing efforts.
Thinking outside the box, using AI (like we did to help write this story), and brainstorming multiple ideas will help you market your company—and see success—unlike anyone else.