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The Essential Guide to Roofing Video Marketing

Video recorder used for roofing video marketing

In today’s fast-paced digital world, staying ahead of the competition is crucial for any roofing company. Roofing video marketing is one powerful tool that has emerged as a game-changer in the industry.

In this blog, we’ll explore video marketing strategies customized for the roofing industry. We’ll reveal strategies and tools for creating compelling videos that resonate with your audience, showcase your expertise, and drive growth for your roofing business.

We’ll also cover some insider tips and tricks from professional videographers to get your video marketing where you want it.

video marketing button over a phone
Video marketing on a computer screen leading to emails

Why Should You Create Your Own Roofing Video Marketing Strategy?

Using video roofing marketing can bring significant benefits to your roofing business. Roofing videos can enhance conversions and boost sales, with the potential to increase conversion rates by 80% when integrated into your landing page.

Additionally, video marketing expands your reach, connecting you with a broader audience seeking roofing services in your area and making your business more competitive.

Videos are effective in conveying information, educating customers about roofing services, and building trust. They ignite emotions and engage prospects, paving the way for long-term relationships and customer trust.

Plus, videos can improve your roofing website’s SEO, as search engines favor high-quality video content optimized with relevant keywords, headlines, and meta descriptions.

In today’s digital landscape, video marketing is a valuable tool for roofing contractors to generate leads and stay competitive.

Where Can You Add Your Roofing Videos?

You can add your roofing videos to various online platforms and websites to reach a wider audience and showcase your work. Here are some popular places where you can upload and share your videos.


YouTube allows you to establish your own channel and share roofing content. This site presents an excellent avenue for connecting with a wide-ranging viewership and drawing the attention of individuals seeking roofing services as potential clients or customers.

Social Media

You can also share your roofing videos on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok. These platforms have a large user base and can help you connect with potential clients or partners in the roofing industry.

Your Website

If you have a website for your roofing business, consider creating a dedicated video gallery or blog section where you can embed your roofing videos.

Contractor Directories

Some online directories and listing websites cater specifically to contractors and construction professionals. You can add your roofing videos to your profile on these platforms to showcase your expertise and services.


Angi is a platform where homeowners look for trusted service providers. You can create a profile and share videos of your roofing projects to attract potential customers.

Email Marketing

You can use email marketing campaigns to share your roofing videos with your existing clients and subscribers. Include links to your videos in your email newsletters to keep your audience engaged.

Creating Your Video Marketing Strategy

When you start your roofing video marketing journey, your focus must be on your strategy. Ideally, you want to ensure your videos stand out from competitors while keeping people engaged and interested.

It’s also okay to cater to specific audiences. For example, TikTok has a younger audience than Facebook. When you create a platform-specific video, you need to keep that in mind.

If you’d like more assistance creating your roofing videos for social media, check out this video about the successful yet simple video framework.

1. Get Equipment

The first thing you need to do is acquire equipment and ensure that you have everything you need to shoot your video. Equipment can be as simple as a smartphone and a tripod.

Roofer Video Equipment Suggestions

What kind of equipment depends on how much you want to invest in video marketing. I’ll break down our videographers’ suggestions into three levels:

  1. One is for those who are just getting into video marketing. This video marketing will probably look like quick videos for TikTok, Instagram Reels, or Facebook Reels.
  2. Level two is for those who are ready to take their videos up a notch. These will likely look like YouTube videos.
  3. Level three is for those who are serious about their video marketing strategy and want a professional polish. You’ll want level three for commercials.

Video Starter Kit

Note: Our editorial team has independently selected and reviewed all products we feature. If you make a purchase using the included links, we may earn commission.

FYI: Blackmagic cameras don’t come with a lens, so you have to get your own. Our video experts recommend the Tamron SP 24-70mm.

2. Outline the Video

Create the script and ensure you have a storyboard with all the messages and calls to action to help make the process easier.

There’s no harm in scripting out your video. If you’re just doing selfie style, you can do as many takes as you want until you get it right. It’s always a good idea to write down a few things to start so you know what you want to hit.
Zach C.

3. Editing

Once you shoot the footage, you must edit it.

The more thought you put into it pre-production, the easier editing will be. The more prepared you are for filming, the easier editing will be.
Cole B.

4. Share Your Video

Share the videos on social media. But which sites should you put it on? Our experts weigh in.

There are different audiences attached to each site. Ask yourself. Where do you want your content to live? Where do you think your audience lives?

Then, tailor your videos to that platform. Focus on that site, and don’t really focus on anywhere else. You can post your video elsewhere but format it for where your audience is so it performs better on that platform.
Cole B.

5. Track Your Video’s Success

Once you publish your roofing videos, you’ll have to track their performance. Tracking means checking metrics like view count, click-through rate, conversion rates, shares, and likes.

These KPIs can help you measure the success of your video while delivering a much better experience to your audience.

12 Kinds of Roofing Videos You Can Create

Creating a variety of roofing videos can help showcase your expertise, connect with your audience, and market your roofing business effectively. Here are some ideas for the types of roofing videos you can make:

  1. Roofing Project Tours
  2. How-to Guides and Tutorials
  3. Roofing Material Comparisons
  4. Roofing Safety
  5. Customer Testimonials
  6. Roofing Industry Insights
  7. Roofing and Homeowner FAQs
  8. Roofing Maintenance Tips
  9. Behind-the-Scenes
  10. Time-Lapse Videos
  11. Roofing Challenges and Solutions
  12. Before-and-After Footage

Once you publish these roofing videos, you’ll have to track their performance. This means checking metrics like view count, click-through rate, conversion rates, shares, and likes.

These KPIs can help you measure the success of your video while delivering a much better experience to your audience.

Simply film yourself introducing yourself and your copmpany, pretty much like a digital business card.
Cole B.
And show your face. It puts a person and a name to the brand, and people trust faces more than brands.
Zach C.

Q&A with Professional Videographers

To give you even more information and a better insight into the world of video, I sat down with JobNimbus’s two videographers, Cole and Zach, for an interview.

Here’s the wisdom they shared about making videos, especially for roofing companies.

Q: What advice do you have for how to get started with video marketing?
Don’t get bogged down. Start with what you have. You can’t put a roof on a house without putting down that first shingle.
Cole B.
If you don’t have the money to pay for a crew, just use your phone.
Zach C.
Q: When roofers are ready to move beyond just making videos on their phones, what kind of equipment should they get?
Every roofer probably should have a drone. Having a drone is great. A simple DSLR camera will do fine if you want to go beyond just a phone. You’ll need a lens.
Zach C.
Super simple tripod and a wireless mic to sound better. Getting a mic is actually very important. Phone-quality audio is the worst.
Cole B.
Q: When should a roofer switch from making videos themselves to hiring other people to do it full-time?
Depends on what your goal is. If you want consistency, then you hire out. If you just want to do one video a month, if you want to post more than once a week, hire out.
Cole B.
If it’s taking more time trying to learn how to do it as opposed to actually doing it, then it will be more worthwhile to hire someone else to do it. Then you can focus on running your business and have someone else do it.
Zach C.
Q: What would you like to tell roofers about getting help with their videos?
Turn to outside tools to answer questions or get help: YouTube, Google, or anything you can do to get an answer. There’s no shame in that. I still do that, and I’ve been doing video for 10 years.
Zach C.
Q: What should roofers know about making their own videos?
Video production is more expensive than you think it is unless you’re doing it on your phone. Cameras, mics, lights. You’re going to need hard drives to store what you film. You need batteries for lights.
Zach C.

Create a Comprehensive Marketing Strategy

Video marketing can greatly enhance your roofing company’s marketing efforts. Nevertheless, it’s crucial to understand that video marketing should complement rather than replace other marketing strategies.

Your marketing videos will achieve effective results when they integrate with other approaches, such as roofing SEO, PPC ads, and a compelling website design.

Roofer Marketers from JobNimbus specialize in a comprehensive marketing approach to help roofers generate higher-quality leads using proven techniques. Schedule your call now to discuss how we can help your roofing business.

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