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7 Habits of Successful Roofing Contractors

Successful roofer with great habits

Building good habits is important to your roofing business’s long-term success. While good habits are on everyone’s mind at the start of a new year, you should always be looking for habits that improve your business. Commit to follow through on these seven habits and see how your work life changes.

According to research, 43% of our everyday actions are habitual. Since we don’t make a lot of our decisions intentionally, it’s essential to form the right habits for success.

Follow these seven habits to become a successful roofing contractor:

  1. Invest in operations
  2. Automate
  3. Focus on customer service
  4. Network
  5. Lead effectively
  6. Communicate
  7. Prioritize safety

7 Essential Habits for Roofing Success

Invest in Operations

Without organization and the right standard operating procedures (SOPs), any business can quickly devolve into chaos. You can lose track of time, forget to follow up with leads, and miss important items in your schedule.

Take the time to create solid processes and effective workflows to ensure things run smoothly day-to-day. Investing in operations early on gives you the freedom to focus on strategizing and planning for the future. If things aren’t running efficiently, you’ll always have to put out fires, leaving you with no time to grow your business and execute your vision.

Consider onboarding a helpful roofing software tool to help you stay on top of things and elevate your business.

Automate

Automation can reduce costs, improve productivity, and cut errors. In addition to helping you run your business operations, roofing software can also automate those processes.

While it may take some time on the front end to build the right automations, it’ll save you time in the long run.

A good roofing contractor automates their processes—a great roofing contractor always looks for more ways to automate their business.

Focus on Customer Service

Get in the habit of building strong relationships with your customers.

Customers are the backbone of any successful business. When you have happy and loyal customers, you have a strong foundation for your roofing business.

Remember, a large chunk of our daily actions rely on our habits. Set yourself up for success by forming the habit of consistently delivering excellent customer service.

Network

As a roofing contractor, maintaining a good reputation in your community should be top of mind. One way you can accomplish this is through networking. Always keep an eye out for networking opportunities. It’s as simple as keeping roofing business cards with you and updating your website regularly.

Follow these networking tips as you build this habit:

  • Be friendly, approachable, and professional.
  • Don’t come on too strong!
  • Showcase your value and highlight what’s in it for them.
  • Keep your website updated.
  • Have business cards handy at events.

Lead Effectively

Lead your business with integrity and empathy. Ineffective leadership can quickly tank even the most successful companies. Leaders should inspire and support their team.

Effective leadership will increase morale across the organization. Great leadership isn’t just beneficial internally; customers can often sense when a business has invested in a great team culture.

Communicate

As roofing contractors, a big part of your job is communicating. You communicate with your staff, customers, prospects, and more. Successful roofing contractors understand what it means to communicate effectively and know the lasting consequences of poor communication.

Take a page from Stephen Covey’s 7 Habits of Highly Effective People, which states, “Seek first to understand, then to be understood.”

Although it may seem counterintuitive, a huge part of excellent communication is listening. Rather than barking orders at staff and talking over customers, ensure you build the habit of listening to understand.

When speaking with people, clear your mind and listen to what they’re saying. Avoid zoning out and only thinking of how you’ll respond—that leads to communication breakdowns.

Prioritize Safety

Safety should always be on your mind as a roofing contractor. Not only will this prevent OSHA violations, but it’ll also prevent serious injuries and accidents on the job. On top of that, prioritizing safety displays professionalism to your staff and customers.

Remember safety and never become complacent on the job.

Build the Right Habits

When you create long-lasting good habits, your business benefits.

While being an expert in technical roofing skills is crucial, brushing up your soft skills through these seven habits can take your business to the next level.

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