We live in a social economy now. Everyone checks to see what others think before hitting the “buy” button. That’s why finding roofing software that automatically asks for reviews should be a top priority.
In this post, we’ll help you understand how our roofing software can help you reel in those positive reviews automatically.
Automating Review Acquisition With JobNimbus
First, you need to choose the right roofing software for the job. Not every option out there offers the kind of review automation that will get you the biggest bang for your buck.
In JobNimbus, you can automate the review acquisition process in order to send review requests automatically when a job is completed. Or, if you’d rather, you can switch this timing so that JobNimbus sends review requests at any point during or after the process. It’s all customizable.
Here are a few ways automation with JobNimbus can help your review gathering strategy.
Automate to Increase Reviews
One of the best ways to get new customers is to get great reviews from ones you’ve already serviced, but with automation, you can systemize this process so you’re never playing catch-up.
We’d love to help make it easy for you to start leveraging reviews toward winning additional business. After all, you’ve gone to all the hard work of completing jobs on-time, on-budget, and above expectations! You’d be crazy not to leverage all that good work by asking customers for reviews.
Like so many things in business, reviews are a numbers game. If you’re just hand-picking review opportunities at random, you’re likely missing out.
One way to think about this is, by automating your review gathering, you’re removing assumptions from the equation. You might be surprised which customers are willing to leave a review, especially if you incentivize it with something they value.
The more good reviews you get, the better chances you’ll have to attract new customers looking for your services and comparing to others.
By customizing how your roofing software automatically asks for reviews, you’ll see the number of reviews that come in go up substantially.
Automate to Accelerate Reviews
Sure, you can wait until reviews roll in more naturally. But in the roofing industry, that might take longer than your bottom line can wait for! Technology has changed the roofing industry, and the opportunity to automate reviews is just one way you can stay competitive.
Automating reviews doesn’t mean you have to run a huge review-gathering campaign right out of the gate. You can start small with your automation. This allows you to test your approach and make adjustments. Your business is unique, and you are the best judge of how aggressive your review strategy should be.
That said, if you don’t systematically give customers a way to give back to you near the time of service, the chances of them giving you a review later just keep going down. And I wouldn’t count on referrals in the roofing industry to keep you going. Your customers may not come across a situation for a word-of-mouth recommendation for quite a while.
By eliminating the time factor, you’re making sure all that good work you did is leveraged today—not two years from now when their neighbor might ask for a roofing recommendation!
Automate to Elevate Reviews
Automating your review process also means your reviews will probably be better. Think about when you are most likely to leave a glowing review. For most of us, we want to leave a review like that right after the time of service or purchase.
While we may remember the exceptional service we received days, weeks, or months later, do we feel it as strongly?
Strike while emotion is strong! Even the most positive tales from the customer can diminish over time because the emotional payoff diminishes. Their relief, appreciation, and applause for your work will come through best now rather than later.
Again, with so many jobs to handle, you’ll probably struggle to follow-through and be there at the perfect moment for each and every company. But with JobNimbus, you can be—every time! That’s the power of review automation.
Automate to Enhance Customer Service
Finally, get over the mindset that asking for reviews puts your customers out. Customers who are happy with your work generally want to give back. Make it easy for them to do so by automating the timing for when you request that feedback.
While it’s never a good idea to be pushy about reviews, automating your process doesn’t necessarily mean being pushy. Instead, you’re taking the effort out and sending at what can be the most convenient time for customers to share their feedback.
Rather than interrupting their flow of tasks some random afternoon in the future, for example, you could offer them the opportunity to share their experience while they are still wrapping up work with you. For many busy customers, that can be a much less intrusive request.
Also, while your company benefits from positive reviews, don’t forget that your customers will feel awesome praising you. Giving them a way to share creates a sense of closure and mentally prepares them to talk positively about you to their friends, family, and neighbors.
So How Can You Automate Reviews Today?
It’s easy! With our straightforward tutorials and guides, you will know how to get reviews from your customers using JobNimbus in no time.
And, if you’re not a customer with us yet, consider checking out our 14-day free trial. That way, you can get a feel for this feature and many others. No contracts or obligations. What do you have to lose?