The roofer’s guide to email marketing newsletters

Updated on August 24, 2026

You don’t have to run a newspaper to send a great newsletter. An email newsletter is one of the simplest email marketing tools a roofer can use to stay in front of past customers, promote new offers, and bring in repeat work.

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An email marketing newsletter is a message you send to subscribers on a regular schedule to share job updates, promotions, and helpful content. For roofers, it keeps your business top of mind, builds trust with past customers, and turns finished jobs into repeat and referral work.

Email is still one of the strongest returns in marketing. It brings back about $36 for every $1 spent, and 4.59 billion people use email worldwide. For a busy roofing company, that reach is hard to beat.

This guide covers what roofers need to know before sending their first newsletter, from what to include to how often to hit send.

Key takeaways

• ‍Newsletters keep you connected to past customers, who are your cheapest source of repeat and referral jobs.
• You can start with free tools like Gmail or Outlook, then move to an email service as your list grows.
• A monthly newsletter is a good starting cadence for most roofing companies.
• Design for mobile, mix helpful content with offers, and always link back to your website and social pages.‍
• $36 returned for every $1 spent on email marketing
• 81% of small businesses use email as their main way to win customers
• 64% of emails are opened on a phone, not a desktop

What are email marketing newsletters?

An email marketing newsletter is a publication you send to subscribers by email on a regular schedule. It usually shares business updates, news, or content that your audience finds useful.

Newsletters go out on a set schedule, whether that’s weekly, monthly, or quarterly. How often you send depends on your bandwidth and your goals. The key is to pick a rhythm you can keep.

Why should roofers send email newsletters?

Roofers send newsletters to stay top of mind and turn past jobs into repeat and referral work. A newsletter is a low-cost way to build relationships with past customers and promote your services at the same time.

The numbers back it up. 81% of small businesses use email as their primary way to win new customers, and 80% use it to keep the ones they have. On top of that, 51% of consumers say email is the most convenient way for a business to reach them. Homeowners are comfortable hearing from you in their inbox, so meet them there.

What should you include in a roofing newsletter?

Fill your newsletter with a mix of helpful content and the occasional promotion. Use it to highlight recent roofing projects, share before and after photos, and offer seasonal deals.

Here are ideas you can rotate through your newsletters:‍

• ‍Repurpose posts from your company blog or favorite roofing podcasts‍
• Show off before and after photos from a recent job
• Highlight a special deal or seasonal maintenance offer
• Promote a local event or community sponsorship
• Host a giveaway to grow your list and reward subscribers

Not every newsletter needs to do everything. The format you choose can match your goal for that send.

Newsletter formatBest forMulti-story roundupSharing several updates at once, like a recent job, a blog post, and a promotionSingle-story featurePutting the spotlight on one big announcement or offerEvent inviteDriving signups for a single event, sale, or seasonal push

How do you create an email newsletter?

Start by setting up a business email, then choose a tool to design and send your newsletter. Your first step is to set up a business email address, whether that’s through Google Workspace or Microsoft Outlook.

You don’t need special software to get started. Here’s how to create and send newsletters in Gmail, and here’s how to send email newsletters in Outlook.

As your list grows, a dedicated email service makes design, scheduling, and tracking much easier. A few popular options are:

• ‍Mailchimp‍
• Constant Contact‍
• Mailgun

How often should roofers send a newsletter?

Most roofing companies do well with a monthly newsletter. It’s often enough to stay top of mind, but not so often that subscribers tune out.

If monthly feels like a lot, start quarterly and build from there. What matters most is consistency. A steady, useful newsletter beats a flashy one that shows up twice a year and then disappears.

What are the best practices for roofing newsletters?

As you start your newsletter, a few habits will help every send land better.

Design for mobile first

With 64% of emails opened on mobile devices, your newsletter has to look good on a phone. If people can’t read it on a small screen, they may unsubscribe or skip your content. Keep your layout simple, your text short, and your buttons easy to tap.

Keep it readable and engaging

Your emails should be easy to skim. Using formatting like bullet points, subheads, and line breaks helps your text stand out. Don’t lean on words alone. Add photos to make your newsletter easy on the eyes, and drop in a GIF now and then to keep readers engaged.

Send high-quality content

Don’t send a newsletter just to say you sent one. The content should be useful and relevant to your audience. You can repurpose existing content and use your newsletter to promote your other channels.

Try to read your newsletter the way a subscriber would. Is it worth their time? What’s in it for them? Answer those questions before you hit send.

Add links to your site and social pages

This one seems obvious, but it’s easy to forget. Newsletters land right in your audience’s inbox, which is a great chance to send them to your other channels. Add social icons in the footer, and link to your web pages throughout the email. Skip the links, and you leave traffic on the table.

What do roofing newsletter examples look like?

Now that you know the basics, here are a few newsletter examples to spark ideas.

Here’s an outline of what a roofing newsletter could look like. In this example, several pieces of content are pulled into one send.

Here’s an example of a newsletter that highlights just one main story.

And here’s an example of a newsletter promoting a single event.

Grow your roofing business with better marketing

Newsletters should support your larger marketing plan, not carry it alone. As you add new channels, keeping every customer contact organized in a roofing CRM makes it easy to know who to email and when.

When you’re ready for more support, JobNimbus Marketing has helped roofers grow for years with SEO, paid ads, and websites built to bring in real leads. Schedule a call to get started today.