How to Get Remodeling Leads

As a remodeling business contractor, you’re focused on 3 important things: providing excellent service, making money, and finding new customers. Each of these things feeds into each other. You won’t earn new customers if you don’t deliver great service. And you won’t make money if you don’t have customers!To get more customers into your sales funnel, you need to generate remodeling leads.In this article, we’ll show you how to generate remodeling leads in 5 effective ways.

5 Ways to Get More Remodeling Leads

Use Customer Reviews

Have you ever received a service or product so extraordinary that you wanted to shout it from the rooftops? Tell all of your friends? And have them tell their friends? With the internet, this is all possible! Well, if by rooftops, you will settle for across the entire internet.As a business owner, you have the chance to spark this passionate response in your very own customers. When you provide excellent service, your customers will feel loyal to you and your business.Your satisfied customers will likely be receptive when you ask them to leave a positive review about their remodeling experience. Not only will their review build up your reputation and establish your business, but it will also help you generate more leads.Learn how to respond to customer reviews.People trust online reviews. About 93% of consumers said that online reviews impacted their purchase decisions. When someone is looking for a remodel, they’ll see how highly reviewed your business is and be more likely to choose you.Create an ongoing cycle of leveraging your satisfied customers to help you bring in more remodel customers! Once you’ve gotten more customers, it’s time to restart the process and ask them to leave positive reviews about your business.There’s another silver lining with this strategy as well. Once you garner a substantial amount of positive reviews, your remodeling business will start to rank higher on Google search results. And that means more potential customers will be exposed to your website!

Upgrade Your SEO Strategy

What is the first thing most people do when they’re looking for a service or product? They use a search engine like Google to do some research about what they need. You might have the world’s best website for a remodeling business, but it means nothing if your prospective customers can’t find it.A whopping 75% of individuals never bother scrolling past the first page of search engine results. So, what does all this mean? Well, for starters, it’s pretty darn important that your business’s website shows up on the first page of search engine rankings.Focusing on search engine optimization (SEO) can do wonders for lead generation. When you elevate your website’s SEO, you’re increasing the odds that potential customers will find your website.When you have a navigable and engaging website for your remodeling business, it’s best to show it off to the world. As Patrick Swayze famously said in the film Dirty Dancing, “Nobody puts [your amazing website] in a corner!”We might be paraphrasing that line a bit.

Invest in Remodeling Software

With remodeling software designed specifically for contractors like you, you can keep all your projects organized in one place. Detailed reports will help you gain valuable insights into how your business runs and see projected revenue. Additionally, you’ll be able to generate quality leads.The best remodeling software gives you more control over your business with features like:

• Estimating
• Task tracking
• Mobile access

Implementing the right software solution for your remodeling business will save time, increase efficiency, and streamline communication.

Content Marketing Is Your Friend

Content marketing is a form of inbound marketing. It’s a great way to generate more leads for your remodeling business. Content marketing relies on publishing valuable content that appeals to your audience, such as:

• Blog posts
• eBooks
• Checklists

With the right content and the best call-to-action, or CTA, you’ll find yourself generating high numbers of relevant leads for your business. Research shows that content marketing can generate nearly 3x as many leads as outbound marketing for half the cost.That’s a pretty good deal, right? We think so too!Blogs are a great place to start your content marketing plan of action. We know what you’re thinking: you’re not a professional writer, so how are you supposed to crank out high-quality blog posts?That’s where freelance writers come in. Or you can recruit someone on your staff to begin writing blog posts—you never know who has a secret passion for writing.As you begin your content marketing journey, don’t underestimate the power of a great CTA. First, some advice: Never publish a blog post without a CTA at the bottom!CTAs are your way to nudge the reader toward becoming your customer. After reading a helpful piece of content, it’s crucial to keep that momentum going and tell the reader where you want them to go next.Perhaps you’ve published a blog post about choosing the right flooring during a kitchen remodel. You’ve established yourself as an expert on the topic, and now it’s time to seal the deal. Include a CTA at the end of the blog that directs readers to your kitchen remodel website page.

Convert Leads into Customers

Now that you have more qualified leads coming in through different lead-generation channels, it’s time to turn them into loyal customers. Generating leads is an important piece of the puzzle, but converting them into customers is how you’ll keep your business running.Start by building trust with this potential customer. Home renovation projects are special—this is someone’s home, after all.Once you establish trust, show your customer why you’re the contractor for the job. Prove your value to your prospects! Be sure to follow up often as well.

Best Solar Project Management Software Features

The market is full of solutions that claim to be the best solar project management software. But, testing each solar platform you come across can consume time and finances.Understanding the key features of solar project management software will save you time. Here is a list of features to ensure you get the best solar project management software for your company’s needs.

SaaS and Cloud Capabilities

Software as a Service (SaaS) is a model that allows your team to connect and provides the required information to complete a job. The information ranges from local industry codes to metrics such as utility rates.The information is loaded into a cloud-based platform, making it easy for your team to access the latest resources regardless of location. Cloud-based platforms also handle all updates or downtime. You can save a lot of time with SaaS, allowing you to focus on core business functions.

Integration

Solar project management software should be able to integrate with other technology. With integrations, you can synchronize data from different platforms.This ensures the software stays up to date and generates accurate results. With a central platform for all your different tools, you can manage your business to profit.

Estimates and Proposals

Since most solar projects are unique to each client, project costs will vary. Estimating costs and proposals can be challenging, particularly for new solar contractors. But the right tool makes estimates and proposals into simple tasks that take only a few seconds.Solar project management software should come with customizable invoice and proposal templates. They should also be easy to adjust to meet your client’s requests. To increase accuracy, the software should allow you to attach data sheets and other documents right to the invoice.

Financial Tools

Financial tools allow your team to access updated information about estimates, invoicing, billing, payments, financing, and more. Your clients get the correct information from the get-go, which helps you close more deals.Financial reporting tools are also a great source of business insights and help you understand the financial details of each project. You can even limit which workers have access to different reporting tools.

Sales Force Automation (SFA)

Sales force automation helps contractors and businesses keep track of anything that interacts with the project’s workflow, including supplies and customer relationship management.Sales force automation details each step, ensuring your team does everything correctly every time. The automation should focus on delivering better client service while making work easy for your team. For better sales efficiency, check out this blog on how to sell solar panels for a profit.

Get More Leads to Your Remodeling Company

Increasing lead generation for your remodeling business can be a daunting task. But don’t lose hope! Once you implement these five steps, you’ll be on your way to more leads and, eventually, more customers.What lead generation methods have been most successful for your remodeling business? Let us know in the comments below.

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