We’ve heard the same story a million times: you’re an expert roofing contractor and have perfected your craft after serving many happy customers. But, when it comes to marketing your successful roofing business, you feel like a fish out of water.
Maybe that’s why you’re reading this article in the first place. You’re already off to a great start by admitting you want help marketing your roofing company. Don’t fear—it’s easier than you might think.
Ideally, your roofing marketing game plan should help you increase visibility for your business, build your brand, scale your company, find new roofing customers, and outshine competitors. Simple enough, right? Check out these 5 marketing tips for roofing contractors and get started today.
Create a Plan with SMART Goals
Before you jump into any marketing campaigns, it’s best to sit down and create a plan first. Whether you’re starting from scratch or already have a marketing strategy and want to refresh it, it’s important to be intentional with your marketing approach.
Try to answer these questions:
Next, create some SMART goals for your marketing strategy. In this context, SMART goals have a double meaning—these are goals that are specific, measurable, attainable, relevant, and time-based.
Utilize Online Reviews
Who knew marketing for roofing contractors was as easy as sending an email to a satisfied customer? Yep, that’s right—gaining a large number of positive reviews for your roofing business counts as roofing company marketing!
Even when customers have had an excellent experience with a service, they don’t always leave a review. It’s not that they don’t want to—it’s simply because it doesn’t occur to them. That’s why a little nudge in the right direction can’t hurt.
Reach out to your best customers and see if they’d be interested in sharing their positive roof experience on Yelp or Google to boost your business. The key word here is a positive experience. Be careful who you reach out to. The last thing you need is a bad review that you asked for.
Hopefully, your roofing company never gets a bad review, but if you do, it’s important to know how to respond. Research shows that individuals are almost 80% more likely to trust a brand that replies to negative reviews left on their business.
So, if the unthinkable happens and you find yourself with a bad review, don’t panic. Instead, respond to the reviewer genuinely to apologize for their roof experience and see if there’s a way you can make it right.
Leverage those satisfied roofing customers to help you bring in more customers! Then, rinse and repeat the cycle. With enough reviews, your business will start to rank higher on Google search results and bring in even more potential roofing customers.
Invest in Roofing Software
Lucky for roofing contractors everywhere, you’re living in a time when there’s a software solution to help out pretty much every industry—including roofers. To help manage your marketing strategy, invest in roofing software.
Implementing the best roofing software tool can help you save time, automate your workflow, increase efficiency, and gain helpful insights to advance your roofing business. How does that help you out with your marketing efforts, you ask? Great question.
It can be difficult to know what the best marketing strategy is for your roofing business without the right data. That’s why JobNimbus, the leading contractor software tool, creates reports with insightful data about your business.
With JobNimbus, you can create reports specifically to see where your current leads are coming from. There’s no need for the guessing game; marketing decisions can now be informed.
With accurate lead information, you’ll be able to tailor your marketing plan for success.
Focus on Increasing Organic Website Traffic
First things first: You need a website for your roofing business. Since it’s 2022, we’re going to assume you already have one—great job! But having a website is only half the battle. Now, you need to convince people to actually visit your site and eventually buy your roof service.
We know what you’re thinking, “How can I possibly get people to visit my website?” Don’t worry. It’s actually not too complicated. There are a lot of easy (and cheap) ways to boost your page views, which will, in turn, boost your roof sales.
To keep your roofing business top of mind for your current and prospective customers, you can start a blog (like this one). Yes, we know you’re a roofer and not a writer. But don’t let that stop you.
If you’re serious about starting a blog, you can recruit someone on staff to write some posts for you or hire a freelancer. Starting a blog can increase search engine rankings for your website, give your business authority, and help prospects trust your roofing brand more.
If you’re ready to start a blog, here are a few roofing blog post ideas to get you started:
Market Your Roofing Company through Social Media
These days, everyone is on social media, from your grandkids to your grandparents. Consider starting social media accounts for your roof business. Using social media will help promote your roofing business and bolster your marketing efforts. Here are the most popular social media sites:
Social media is a great way to stay connected with your audience and make your roofing company more accessible. Recent research found that 55% of consumers learn about businesses through social media, and one of that 55% could just be your next customer.
Plus, creating a social media account is free to start. If you end up using social media for roofing advertisements, then it will start to cost money. Be sure to do your research before deciding if social media ads make sense for your roofing company’s marketing strategy.
Marketing your roofing company doesn’t seem so scary anymore, does it? Start with a plan to market your roofing business and consider investing in roofing software to help you manage leads and gain important insights. Next, create a blog to garner more page views for your roofing website. Use social media and satisfied roofing customer reviews to your advantage.
When you implement these 5 tips into your roofing company’s marketing strategy, you’ll quickly see results.