4 Water Restoration Marketing Success Tips

As the owner of a water restoration business, you know that offering a great service is key to your company’s success. However, if enough people don’t know about your business’s excellent service, you won’t have the customers you need to survive. That’s why you need water damage marketing.Here are 4 restoration company marketing tools to help your business generate more leads.Let’s dive in!

1. Implement Restoration Software

Without the right information, making informed decisions for your business can be impossible. Luckily for business owners today, software solutions eliminate these pain points by providing helpful reports to track the health of your business.Restoration software increases efficiency in water restoration businesses and gives time back to contractors. It lets water restoration experts focus on profit, growth, and scalability. In addition to these benefits, restoration software also helps contractors decrease errors, set up customers, and track jobs—all in one centralized place.Software solutions like JobNimbus also give users the option to track new leads. Tracking leads tells you where prospects are entering your marketing funnel and what channels you should invest in.

2. Invest in Your Website and SEO

In today’s day and age, most people find products and services through the internet. Without a great website, your water damage marketing will suffer. It’s a good idea to invest in your website upfront, as it could end up being the strongest part of your marketing strategy.Having a great website can make all the difference in getting new leads. Customers in need of water restoration are dealing with a disaster. They need immediate service and will likely consult Google to find a trusted company to work on their home.That’s why your business needs to show up on the first page of search results—otherwise, you could lose out on potential customers. One proven way to improve SEO results is to design a great website that will keep people’s attention.Getting prospects to your website is just the first step. It’s also crucial to provide the right information to prospects with a navigable and user-friendly site design.But it’s not just about prospects. Customers will also use your website to find the information they need or to refer their friends and family to your service.Investing in your website will create a strong foundation for your water restoration company’s marketing and pay off in the long run.

3. Create a Blog

Content marketing is a great marketing strategy for businesses to adopt. Creating a blog filled with helpful resources and content for your customer base builds trust with your audience. Additionally, blog content can help drive search traffic to your website.Customers facing water damage will likely have a lot of questions about their situation. This is where a blog can come in handy. Answering highly searched questions can help your blog content rank higher in Google search results and increase your website’s SEO.You can also use keywords in your blog to improve your site’s SEO. For example, consider using targeted keywords (where appropriate) to help your blog posts rank in search results.Once an individual has already had a positive interaction with your business, like through a helpful blog, they are more likely to trust your service and do business with you.Here are a few things you should do as you start a blog:

• Keep your blog updated regularly.
• Create relevant content your customers need.

To get you started, here are a few blog topics you could write about on your blog:

• What is water restoration?
• When do I need water restoration services?
• What should I do when my home has water damage?

4. Harness the Power of Reviews

More than 95% of consumers trust a business more when the company has a strong online reputation. Additionally, 93% trust companies more when they have positive online reviews. Similarly, 88% of individuals lose trust in a business with negative customer reviews.Maintaining an excellent reputation among customers and in online reviews is crucial to the success of your water restoration business. But how do you get more positive reviews? It’s actually very simple: just ask.If you know customers who have had a great experience with your business, reach out to them and see if they’d be interested in leaving you a Google review about their experience. Most of the time, customers are willing to help out.

Promote Your Business, Get More Business

When you use the right water damage marketing tools, your business will see an increase in lead generation. By implementing the right software solution, investing in your website and content, and cultivating an excellent online reputation, your marketing efforts will soon start to pay off.What marketing strategy are you using at your water restoration business? Let us know in the comments below.

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