4 Content Marketing Pro Tips for the Construction Industry

Direct sales combined with content marketing deliver results you want by positioning you or your company as the go-to for services. When you build a reputation as a resource for your client base, they pay top dollar. It’s easy to respect your expertise when you provide the information clients seek out and when you empower them to make a solid decision based on facts, not gimmicks.

Tip #1: Make your website easy to navigate

A simple, easy to read website design that immediately identifies what you do for your clients is the way to go. No website set up yet? Get on it. According to Blue Corona, 63% of construction customers seek out websites to engage with you while a whopping 30% won’t even consider your company if it does not have an online presence, via a website.

Tip #2: Make it visual with video content

Construction is all about those before and after shots — walk your prospects through the process and show them what they can expect when they hire you. Offer tips and tricks to make their lives easier and let your brand’s voice shine through your video content. Are you going for an informative vibe with a kick of humor? Video content is a great way to deliver your message, your company’s personality, and your unbeatable results with visual appeal. Quick videos personalize your company and makes connecting with you feel more accessible to prospects and past clients alike.

Tip #3: Reviews and testimonials are your friends

You know your customers are sizing you up before they hire you. They want to hear what your past customers have to say about your level of service. Were they satisfied? How did you go above and beyond? Will they hire you again or recommend you to a friend? Keep your reviews and testimonials up to date and highly visible. Make sure you have the following areas of visibility covered:

  • A dedicated testimonials page on your website
  • Yelp page and Google reviews
  • Video testimonials to share across social media

Tip #4: Never underestimate the power of a blog

No, blogs aren’t just for recipes and product reviews. A blog for your construction company delivers customers to your website in an organic way that builds trust before the sale. Your customers are taking their time, following through on their research of local companies because they know construction results are either awe-inspiring or completely devastating. Be a resource for them; answer the questions on their minds and provide the information they’re looking for without the pressure of a direct sale. They’ll come to you because of the value you offer for free, they’ll trust in your expertise, and they’ll hire you. It’s a win all around.

Blogging takes time, there’s no way around it. Consider outsourcing to an article writing service to create your posts for you if you don’t have the time (or talent) to handle your blogging in house.

Help your audience find you by keeping active and visible with your content marketing. A clean, easy to navigate website, informative video content and blogs, and a steady stream of positive customer reviews are sure to keep you busy year-round.

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Tickets Include

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Room Size | 522 FT² Consider this your all-access pass to excess, dripping in both luxury and ocean views. Available in king-sized or two queens – all featuring 300-count Egyptian cotton sheets.

JNSS Agenda

4:00 PM - Hotel Registration & Check-in

Check into your room, get settled, and prepare for the Welcome Party!

6:00 PM - Rooftop Welcome Party @ Los Gallos Mexican Restaurant

Join us at Los Gallos and start this summit off right! Drinks and hors d'oeuvres will be served.

9:00 PM - After Party @ Moonlight Lounge

Celebrate a day well-traveled with drinks, dancing, and good company.

8:00 AM - Breakfast

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - A Look into the Future of JobNimbus

Special announcement from our CEO, Ben Hodson, about new solutions coming to JobNimbus!

10:15 AM - Mastering Your Boards

Boards are your best friend in JobNimbus. Learn how to use Boards to master your visibility and customization.

11:30 AM - Automation Domination

Powerful automations build a better business. Let JobNimbus handle the details so you have more time on your hands.

12:00 PM - JobNimbus Best Practices - Customer Panel

JobNimbus Best Practices led by current JobNimbus Superusers.

3:00 PM - Breakout Session #1

  • Creative Hiring @ The Red Pool
  • 1099 vs. W2 - Tips & Tricks @ The Eden Pool
  • Product Feature TBD @ Moonlight Lounge

4:00 PM - Breakout Session #2

  • Build Reports That Get Results @ The Red Pool
  • Coffee Talk @ The Eden Pooll
  • Get Connected With Our Integrations @ Moonlight Lounge

7:00 PM - Dinner Party on the Beach

It's a party on the beach in Cabo! Dinner will be served in our custom dug-out beach area. Enjoy this unique experience!

9:00 PM - After Party @ Moonlight Lounge

Put on your dancin' shoes! Leveling up is hard, come let loose at the after party. Grab a drink and chat with great company!

8:00 AM - Breakfast

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - The Importance of Company Values

Create more than just a job—establish a culture that no one wants to leave. Discover how to build your business around a core set of values.

10:00 AM - Leverage the Partner in Your Pocket

Learn about our new key features of our mobile app and what it can do to increase your team communication and efficiency.

10:30 AM - Get the Most Out of JobNimbus Integrations

See all the ways integrations can speed up your processes and help you grow your business.

12:00 PM - JobNimbus Best Practices

Boards are your best friend in JobNimbus. Learn how to use Boards to master your visibility and customization.

3:00 PM - Breakout Session #1

  • - 1099 vs. W2 - Tips & Tricks @ The Eden Pool
  • - Getting Your Team On-Board @ The Red Pool
  • - Simplifying Payments @ Moonlight Lounge

4:00 PM - Breakout Session #2

  • - JobNimbus on the Go @ The Red Pool
  • - Establishing Team Commitment with Workflows @ The Eden Pool
  • - Product Feature TBD @ Moonlight Lounge

6:00 PM  - Crew Party @ Serrenade Terrace (Crew-members only)

Calling all Crew members! We have an exclusive tequila-tasting experience for you, and you guessed it—a cornhole championship!

7:00 PM - Awards Dinner @ Muse Terrace

A thank you dinner to recognize what matters most to JobNimbus: our contractors!

9:00 PM - After Party @ Moonlight Lounge

Saying goodbye is never fun. One last after party to get everyone together with drinks and dancing, of course.

8:00 AM - Breakfast with Execs

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - Simplifying Payments

Payments shouldn't be something to stress about. Let's break 'em down to simpler terms.

9:30 AM - **Special Announcement**

We are so excited to share this special announcement with our attendees! This is something you'll want in on from the front lines.

10:30 AM - Keynote Speaker

Special speaker TBA—stay tuned!

12:00 PM - EVENT END

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