Print marketing ideas: roofing billboards

Updated on August 20, 2026

Quick answer

Yes, billboards still work for roofing companies. U.S. out-of-home advertising hit a record $9.46 billion in 2025, and billboards remain the largest format. A well-placed roofing billboard builds local brand recognition, targets storm-prone neighborhoods, and keeps your name in front of homeowners long before they need a roof. The trick is a simple message, a clear logo, and a way to track the leads it brings in.

Billboards. Those giant signs along the highway that you can't scroll past or click away from. You've read them in traffic, and some have probably stuck with you for years.

In a digital-first world, it's easy to assume billboards belong to the past. They don't. There are about 420,500 billboards across the United States as of 2025, and out-of-home advertising just posted a record year. For a roofing company that lives on local visibility, a billboard can be one of the more cost-effective ways to own your market.

Here's what roofers should know about putting billboards to work, from why they still pay off to design ideas and best practices.

Key takeaways

• ‍Out-of-home advertising reached a record $9.46 billion in 2025, and billboards are still the biggest slice of that spend.
• ‍Billboards give roofers 24/7 local visibility that homeowners can't scroll past or click away.
• You can target storm-prone or aging neighborhoods by choosing where the board goes.
• A static billboard runs about $1,000–$5,000 a month; digital boards cost more but rotate messages.
• Track every billboard lead in your CRM so you know which marketing is driving real jobs.

Do billboards still work for roofing companies?

Yes. Billboards still work, and the spending backs it up. U.S. out-of-home (OOH) advertising reached a record $9.46 billion in 2025, up 3.6% over the prior year, and billboards hold the largest share of that spending. Homeowners notice these ads, too. A 2025 OAAA study found 66% of travelers say out-of-home ads shape their plans. For roofers, that means a billboard still earns real attention in your local market.

Why should roofers use billboards?

Billboards give roofing companies steady local visibility, precise geographic targeting, and strong brand recall at a lower cost than TV. Here's how those benefits play out.

High visibility

A well-placed billboard runs 24 hours a day. Homeowners can't click out of it or scroll past it the way they do a digital ad. That constant presence keeps your roofing company top of mind across your whole service area.

Geographic targeting

Billboards let you pick your ground. Place one near older neighborhoods that are due for roof repairs, or along the routes into an area that just took a hailstorm. You control exactly where your message shows up, block by block.

Brand reinforcement

Homeowners rarely call the first roofer they see. They call the one they remember. Billboards are built for that kind of repetition, and out-of-home ads deliver recall rates above 80%, higher than TV, radio, or online ads. Every drive-by adds another reminder, so when a shingle finally blows off, your name is the one that comes to mind.

Cost

Billboards can fit a roofing budget. A static billboard typically runs $1,000 to $5,000 a month, while high-traffic digital boards in major metros can top $14,000. On the return side, billboard advertising averages about $6 back for every $1 spent, with the OAAA measuring returns as high as 497%.

FeatureStatic billboardDigital billboardTypical monthly cost$1,000–$5,000$14,000+ in major metrosBest forSteady, always-on presenceRotating messages and flexibilityViewsConsistent 24/7 exposureUp to 400% more views than staticSetupLower upfront costHigher upfront and upkeep costSource: Signs.com billboard advertising statistics, 2026.

What are the best roofing billboard ideas?

The best roofing billboards use humor, 3-D elements, or interactive design to stand out and stick in memory. They also support the rest of your marketing, from postcards to your social presence. Here are ideas worth borrowing.

Funny roofing billboards

Humor makes an ad memorable and makes your business feel approachable. Clever plays on common sayings work well. For example: “When it rains, it pours. But it shouldn't get through your roof.”

3-D billboard design

Billboards don't have to stop at text and pictures. A three-dimensional element grabs attention and holds it. You could mount a small model home on the board or build a real roof section along the top edge.

Interactive elements

There are a lot of billboards out there, so you want yours to stand out. Add a QR code, or design the board to play off its own frame. This example creates an optical illusion that makes it look like the subject is biting the ad right off the edge.

How do you find billboard locations?

You can scout open billboard space online through listing services before you buy. Tools like Billboards in My City let you find available spots and compare locations, so you can put your roofing billboard where the right drivers will see it.

What are billboard best practices for roofers?

Keep the message simple, brand it clearly, refresh it often, and track the leads it drives.

Keep it simple

Drivers see your billboard for only a few seconds, so you get one idea, not a paragraph. Use a short headline, one image, and your phone number or website. If someone can't read it at 60 miles per hour, it's too busy.

Brand consistency

Make sure your billboard looks like the rest of your brand and shows your logo front and center. Matching colors and fonts across your truck wraps, yard signs, and billboard build the recognition that turns a glance into a call.

Refresh it regularly

A stale billboard fades into the background. If you keep one up long-term, update the offer or seasonal message every few months so it keeps pulling attention.

Track your billboard leads

A billboard only pays off if you know it's working. When a homeowner calls, ask how they found you and log it. Roofing software lets you tag each lead by source, so you can see whether your billboard, postcards, or website is driving the most jobs and put your budget where it performs.

Put your billboard to work

Billboards are far from outdated. For roofing companies, they're a chance to reach a wide local audience, reinforce your brand, and feed new leads into your pipeline. With a simple design and smart placement, one board can work for you around the clock.

The JobNimbus Marketing team helps roofers turn campaigns like this into booked jobs, from your website and ads to the systems that track every lead. Schedule a call to build a plan that fits your market.

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