5 Steps to Better Roofing Sales Today

Want to sell more roofs? Stop winging it and start following a real plan. Top roofing companies don't just hire good talkers – they build sales systems that work every time.

According to the JobNimbus Peak Performance report, the best roofing companies follow clear processes. Let's break down how you can improve yours right now.

Roofing Sales Tips: Build Your Framework

1. Map Your Customer Path

Create a clear map of how customers move from first meeting to signing:

• First contact (door knocking or phone call)
• Property check
• Showing the problems
• Presenting options
• Handling concerns
• Asking for the sale
• Following up

When roofers knock on doors with a plan, they close more deals than those who just "see how it goes."

2. Create Simple Scripts That Work

Good scripts don't make your roofing salesmen sound fake – they help them cover key points:

• Door-to-door intros that get you invited inside
• How to explain roof problems in plain English
• Answers to common objections
• Clear closing questions that get signatures

"My team's confidence shot up once they had proven scripts," says Amanda from Pinnacle Roofing. "They know exactly what to say when homeowners throw tough questions at them."

How to Sell Roofs: Show Real Problems

3. Perfect Your Roof Check Process

When selling roofs door to door, the roof check can make or break the sale:

• Follow a checklist every time
• Take clear photos of problems
• Show issues to the homeowner
• Avoid scare tactics but be honest

Top roofing salesmen use this time to build trust, not just spot problems.

4. Give Choices, Not Just Prices

The Peak Performance report shows that over 50% of successful roofers offer "good, better, best" options instead of a single price:

• Show real options with real benefits
• Explain pros and cons of each
• Use pictures to show differences
• Talk about value, not just cost

This approach lets homeowners choose between your options rather than choosing between you and your competitor.

Closing More Roofing Sales

5. Use Simple Closing Techniques

The best door-to-door roof salesman doesn't use pushy tactics:

• Recap the problems you found
• Explain what happens if they wait
• Talk about how your solution helps
• Ask which option they prefer (not if they want to buy)
• Get comfortable with waiting after you ask

"When we stopped pushing and started guiding customers to decisions, our sales jumped 20%," says Carlos from Summit Roofing.

Track Your Results

You can't fix what you don't measure. Track these simple numbers:

• How many leads turn into appointments
• How many appointments turn into estimates
• How many estimates turn into sales
• Average job size
• Time from first meeting to signing

The Peak Performance report found that 70% of high-volume roofing companies track these numbers closely.

Start Improving Today

Ready to boost your roofing sales process? Start here:

1. Write down your current process (even if it's messy)
2. Fix the weakest part first
3. Train your team on the changes
4. Make sure everyone follows the plan
5. Check your results and keep improving

Remember, in roofing sales, a good process beats raw talent every time. When your whole team follows a proven system, your company will grow faster and more steadily.

"We don't hope our salespeople will close deals anymore," says one successful owner. "We know they will because our process works every time."

Start improving your roofing sales process today, and watch your profits climb.

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