Why National Roofing Brands Are Racing to Diversify Services

Why Roofing Giants Are Acting Like Swiss Army Knives

Let’s talk about why the biggest players in roofing are suddenly acting like your local Swiss Army knife. If you’ve been paying attention, you’ve noticed that major roofing brands aren’t just about shingles anymore – they’re adding everything from gutters to solar panels faster than you can say “diversification."

Here’s the thing: Private equity firms aren’t pumping millions into roofing companies just to stick with the status quo. They’re looking at roofing businesses the way a chef looks at an empty kitchen – full of possibilities to create something bigger and better. And if you’re running a roofing business that’s ready to scale, you might want to take notes.

Think your roofing business is fine sticking to just roofs? Well, that’s kind of like saying Netflix should have stuck to mailing DVDs. (How’d that work out for Blockbuster?)

How Are Smart Roofing Companies Expanding Their Service Menu?

Look, expanding your service offerings isn’t just about throwing darts at a board of home services and picking whatever sticks. The real pros are taking a calculated approach that would make a chess grandmaster proud.

Start with what you already know. If you’re crushing it with asphalt shingles, adding metal roofing isn’t exactly a moonshot. From there, gutters and siding are like the French fries to your burger – natural companions that customers already expect.

And here’s the kicker: According to the Peak Performance 2023 report, roofers who also offer gutters or siding tend to earn more and receive higher customer ratings. In fact, 69% of high-revenue roofing companies offer gutters, and 56% offer siding as secondary services. That’s not just good business — it’s a proven path to profitability.

Why Are Private Equity Firms Betting Big on Service Diversification?

Remember that time you thought having just one income stream was enough? Yeah, PE firms don’t think that way. They’re looking at roofing companies like investment portfolios – diversification isn’t just nice to have, it’s essential for growth.

The math is pretty simple: More services = more revenue opportunities = higher company valuation.

Our industry data backs this up. The Peak Performance 2023 report found that 58% of roofing companies already offer more than one primary service</strong>, and companies that serve multiple segments report significantly higher revenue. The top earners in the industry aren't just doing roofs — they’re leveraging cross-service upsells to increase lifetime customer value and shore up off-season income.</p>

What’s the Secret Sauce to Successful Service Addition?

Here’s where it gets interesting (and where most companies fumble the ball). Success isn’t just about adding services – it’s about adding them right. You need:

• A tech stack that can handle multiple service lines (because running five services on Excel is like trying to paint a house with a toothbrush)
• Training programs that turn your teams into multi-service experts
• Marketing that positions you as the one-stop solution (not just another jack-of-all-trades)

The data? It checks out.According to our report, nearly 50% of high-performing roofers use 2–3 integrated software tools to support their operations. And those who systemize their employee performance and training — with over 74% of high-revenue companies tracking employee success — tend to scale new services faster and more efficiently

How Do You Keep Quality While Expanding Services?

This is probably the part keeping you up at night. Nobody wants to be known as the company that does everything mediocrely. The secret? Systems, systems, and more systems.

The top performers in our network treat each service line like its own business within the business. They’re not just selling services — they’re building repeatable playbooks with clear training, performance standards, and marketing alignment.

Want to know what the best in the game are doing? They’re investing in people, tools, and repeatable processes. Our benchmark data shows that over 25% of roofing businesses spend 4+ hours per week on training — and it pays off with higher reviews, better job execution, and fewer growing pains.

Bottom line:
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Diversification isn’t a trend — it’s a strategy. Whether you’re a local crew looking to add gutters or an emerging regional brand exploring solar installs, the playbook is the same: Start with what you do best, build systems around expansion, and back it up with tools and training that scale.

And if you're not thinking this way yet, just know that your competition — and the investors backing them — definitely are.