Nail Your Social Strategy: How Roofers Can Secure Leads Before Peak Season Hits

When the ice melts and spring calls start coming in, will your roofing company's social media be ready? Most contractors know how to keep their tools in good shape, but their social media often sits unused like an old worn-out hammer.

Let's be honest—no one wakes up thinking about posting roof content on Facebook. But the JobNimbus Peak Performance report shows that roofers who post often make more money. The smart roofing firms have made social media as normal as loading up the truck each morning.

This guide will show you how to set up your social media before busy season hits. Then you can bring in leads while your rivals are still trying to remember their Instagram passwords.

Post Often and Watch Your Business Grow

You wouldn't nail down just one shingle and call a roof done. So why post on social media once a month and expect results? The Peak Performance report shows something important: firms that post more earn more.

Data from our Peak Performance Report reveals that most roofers post about 2–3 times each week (27%). But here's what matters: 57% of high-earning roofing firms post at least twice weekly. Nearly 10% post more than seven times per week. See the pattern? More posts mean more money—it's that simple.

Social media sites show your posts to more people when you post often. It's like having your truck parked where folks can see it every day—they will notice you. But this kind of presence doesn't cost gas money or bug the neighbors.

Choose the Right Social Media Sites

With so many social sites out there, where should busy roofers focus? The Peak Performance data gives a clear answer: Facebook first, Instagram second, and maybe try TikTok if you have time.

A huge 97% of roofing companies use Facebook. Instagram follows at 72%, while TikTok is growing at 22%. But here's the key part—Facebook doesn't just win the popularity contest; it brings in the most leads.

This means you should start with Facebook, then add Instagram, and try TikTok if you can. Think of it like fixing the worst roof leaks first before moving on to the small stuff.

Create a Content Bank Before You Get Busy

Just like you stock up on shingles before storm season, smart roofers build up post ideas before busy months hit. When you're running from job to job, you won't have time to think up the perfect post—you need a supply ready to go.

The best roofing social media posts include:

• Before/after photos of finished jobs (these never get old)
• Tips about roofing materials and how things work
• Happy customer quotes that build trust
• Team photos that show the real people behind your work
• Local weather updates that might affect roofs
• Quick tips for home owners about roof care

One big missed chance? Video posts. The Peak Performance report found that over ⅓ of roofers don't use video at all, even though videos get great results. Of those who do use video, 47% make it in-house, while 26% get some outside help.

Even simple videos from your phone—like a quick time-lapse of tearing off old shingles or a short talk about proper roof vents—can boost your views and leads.

Set Up Systems That Work While You Work

During busy season, you need systems that keep going while you're on the roof. Social media tools are like having an extra worker who handles only marketing—without needing breaks or benefits.

Using a good roofing CRM with marketing tools lets you:

• Schedule posts weeks or months ahead
• Keep posting even during your busiest times
• Track which posts bring in real leads
• Answer questions and comments faster
• Connect your social media with your customer data

Set aside one day each month to plan your main posts. Think of it like getting a supply delivery—you're stocking up for the work ahead.

Turn Today's Jobs into Tomorrow's Posts

Every roof you finish can be used for marketing, but many roofers miss this chance. Create a simple plan for saving content from each job:

1. Take good before/during/after photos of every project
2. Ask happy clients for a quote while they're still excited
3. Note any cool problems you solved that would make good posts
4. Save season-specific issues that will matter next year too

This process should become as normal as your final job walk-through. The few minutes it takes will give you weeks of social media content, creating an ongoing marketing machine.

Turn Likes Into Real Leads

Social media isn't just about getting known—it's about getting jobs when done right. The Peak Performance report confirms that nearly 3 out of 4 roofers (71%) get 1–2 leads each week from social media. High-volume firms get 3+ leads per week.

To get more leads from your social media:

• Include clear next steps in your posts
• Set up Facebook lead forms aimed at home owners
• Create simple web pages just for social media traffic
• Answer comments and messages within hours
• Use customer stories that speak to common roof problems

Remember, a "like" doesn't pay bills, but a well-handled social media lead surely can.

Get Ready for Weather Events

One big plus of social media for roofers is being able to post right after storms hit—but only if you're ready.

Before storm season:

• Create post templates for common weather issues
• Save answers for questions you'll get after storms
• Prepare simple posts about how to spot storm damage
• Know who will post what when bad weather strikes

When storms hit your area, you'll be ready to help right away, making your firm the go-to choice when home owners need help most.

Measure What Works

The Peak Performance report shows that top roofing firms don't just post more—they track what works and fix what doesn't. Your social media plan should include checking these key numbers:

• How many leads come from social media
• Which types of posts get the most action
• What it costs to get a lead from paid social ads
• How many social media contacts turn into real jobs
• What you pay on average to get a customer from social media

A good roofing CRM can help track these numbers, turning guesses into solid facts.

Start Now for Busy Season Success

Social media marketing isn't something you can throw together when the phones start ringing. The most successful roofers build their online presence during slower times, creating momentum that carries them through busy season.

The Peak Performance data makes it clear: posting often, picking the right platforms, and sharing good content directly leads to more leads and more money.

As you get ready for busy season, make social media prep as important as fixing your equipment and training your crew. Your online presence isn't optional anymore—it's as vital to your business as your ladders and nail guns.

Need help managing your social media and the leads it brings in? Think about how a roofing CRM can make both your marketing and lead tracking easier. Busy season is coming—make sure your social media is ready to catch every chance it brings.

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