How to increase your rank on Google
Wanna know the secrets to Google? Google’s algorithm is constantly changing, but there are several strategies that can increase traffic to your website. Get all the tps and tricks to take advantage of the rank game.
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Local and national online searches.
Which search option will be most effective for your company?
Understanding user search behavior with marketing funnels for better content placement.
1. Top funnel- Informational content
2. Middle funnel- The words and questions users type when they are preparing for the buying mode
3. Bottom funnel- Words that people type into Google when they are looking to make a phone call
Becoming the authority in your industry with high value content. Write about topics that affect your industry (i.e storms, best time to file a claim, etc.)
The 3 places that Google gets information about your company.
1. Categories that you selected in your Google business profile.
2. Content published on your website
3. Customer reviews
Google factors in customer reviews to determine if you are the best contractor. Anything lower than a 4-star average is not included in the list unless there is no other company to compare. Reviews establish a business’ trust.
Google Business profiles show a business’ proximity, relevance and authority. Google Tip* Google your company, in the map section search similar companies nearby. Use their review amount of reviews as your target number.