Common Contractor Marketing
Mistakes

Executing the perfect marketing plan doesn’t always go according to plan. Save yourself the time and quickly learn the most common mistakes made in marketing. Plus, get practical solutions that you can implement quickly to bring great results.

 

 

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What You'll Learn in this episode:

First mistake-
Not knowing your customer.

Think about your customer and how you can solve their problems. Ask the questions that lead to the customers pain and then express how you solve those pains and problems.
Create an ideal customer profile from past customer experiences.
Easing the fears of homeowners in your marketing messaging.

Second mistake-
Not having an offer.
No sense of urgency in the marketing message.

You want the customer to take action now.
Example of offers: free estimate, roof inspection, gutter cleaning free guide on how to install solar after replacing the new roof
Don’t go straight to offering discounts. Upsell, don’t take away from your value.

Third mistake-
Not doing enough marketing

Following the Grant Cardone 10x Rule.

You should take actions that are 10x greater than what you believe are necessary to achieve your goals. Act as if it’s going to take 10x more effort to guarantee you get your results.

Resources from this Episode

The 10X Rule

While most people operate with only three degrees of action-no action, retreat, or normal action-if you’re after big goals, you don’t want to settle for the ordinary. 

Download Template

Create a customer profile that will help identify your target customer for better lead conversion.

 

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