Vision vs. Mission Statements for Roofers: The Complete Guide

A compass pointing at vision & mission

Fun fact: Companies with a mission statement are more likely to get higher reviews and more revenue. Why? What difference does a mission statement make?

Mission and vision statements give your roofing company direction and purpose. They can inspire your team, set you apart from your competitors, and give you a foundation to build your business around.

If you’re just starting your roofing business, it’s a great time to create mission and vision statements. But you might wonder how vision and mission statements compare, if you really need them both, and how to write them.

If you’re in that boat, we’re here to help answer those questions and give you some templates and examples. You’ll be prepared to knock your mission and vision statements out of the park in no time.

Let’s dive in!

Letter cubes that spell out Mission and Vision
The template to writing a strong roofing company vision statement

Vision vs. Mission Statements: Are They the Same?

Although similar and often confused with each other, vision and mission statements aren’t the same. They serve different purposes and are written with different goals in mind. Let’s go into what they each are.

What Is a Mission Statement for Business?

A business’s mission statement is a short snapshot of why the company is in business. The focus should be your roofing company’s impact on your customers, the community, the environment, or the world at large.

Your mission statement should revolve around why you want that impact and what it does for others. Since you’re focusing on the now, your mission statement should be in the present tense.

What Is a Vision Statement for a Business?

A vision statement is a brief declaration of a company’s goals and ambitions for the future. It expresses what you want your business to be and guides your company’s decision-making, goal-setting, and overall direction.

Your roofing business’s vision statement should be inspiring, but it should also be realistic and achievable. Since you’re looking at what your company will be doing, you should write your vision statement using the future tense.

How to Create a Mission and Vision Statement (with Templates!)

Now that you know the difference of a mission statement vs. a vision statement, you’re probably wondering how to make them for your business. We’ll walk you through the four simple steps so that you can make powerful mission and vision statements of your own.

Step 1: Brainstorm

Don’t feel pressured to get your mission and vision statements right from the start. Do a brain dump of everything you can think of. At this point, there are no bad ideas. Just get everything out of your head and onto a document.

Looking to have an effective brainstorming session? Try out these four ways to brainstorm.

Step 2: Draft

After brainstorming, you have a bunch of random ideas, words, and associations. Now your task is to connect the best ones into statements.

Draft several versions of your statements. Play around with the sentence structure (like starting your statement with “to” vs. a verb), points you highlight, and statement length.

Once you’ve drafted a few variations of your mission and vision statements, you’re ready for the next step.

Step 3: Crowdsource

Your coworkers, investors, and employees see your roofing company differently than you do. Tap into their unique perspectives by asking for their opinions about your statement drafts.

Have them leave comments or talk about their ideas with you in person. An in-person conversation can help you understand their suggestions and the reasoning behind their opinions.

Step 4: Refine

Now that you’ve gotten input from outside sources, it’s time to make changes based on their feedback.

Take the best parts of your writing and finetune it until it’s exactly what you want it to be. You might revisit what you came up with during brainstorming or elaborate on what you currently have.

Here are some pointers for a finished mission and vision statement.

  • Mission statements should be 1–3 sentences long and are generally about 100 words.
  • Your vision statement should be concise (about 50 words or less), descriptive, and motivating.

What your roofing business does + How you do those things + Why you do what you do

Your company’s purpose + Future business goals + Company values

Vision and Mission Statement Examples

Mission Statement Examples

  • Uber: “Uber’s mission is to bring transportation for everyone everywhere.”
  • LinkedIn: “To connect the world’s professionals to make them more productive and successful.”
  • Patagonia: “Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis.”

Vision Statement Examples

  • Instagram: “Capture and share the world’s moments.”
  • Nike: “To bring inspiration and innovation to every athlete in the world.”
  • Starbucks: “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.”

My Vision and Mission Statements Are Done. Now What?

Once your roofing company’s vision and mission statements are ready, spread them everywhere. Put them online, put them in your office, or maybe even put them on your ads.

At the very least, include your vision and mission statements on your roofing website’s About Us page. Those statements will help show potential customers who you are and what you do.

Putting physical reminders of your vision and mission in the office will also help keep those statements top of mind for your team.

Here are a few ways you can have your mission and vision statements in your office:

  • Put vinyl stickers up on the walls
  • Hang up signs with the statements on them
  • Put them on office supplies (mouse pads, sticky notes, pens, etc.)

Above all, just share your vision and mission statements. They don’t do any good if no one knows about them.

Set Your Roofing Company up for Success with Vision and Mission Statements

Now you know the difference between a mission statement and a vision statement, what other companies have done for their statements, and what goes into each of them. With these examples and templates on hand, you’re ready to make your roofing company’s vision and mission statements.

Where are you going to put your mission and vision statements? Let us know in the comments below!

Laptop open with JobNimbus Boards showing different steps of a contractor's process

Grow your business

JobNimbus is more than software—it’s a true growth accelerator. Boost efficiency and maximize profit with the simple, all-in-one tool.

Table of Contents

Leave a Reply

Your email address will not be published. Required fields are marked *


Actionable insights roofers need to grow in 2023

Find out how you stack up against other roofers in sales, marketing, and more.