The siding industry is growing, but it might be less evident to new or small siding contractor businesses. The siding contractor industry is a highly competitive space. To survive, you need to have a solid sales strategy backed with powerful siding software to get and maintain impressive siding sales.
In this post, we look at several tips that can help you improve your siding sales and how siding software can help you achieve your sales goals.
Understanding the priorities of your target audience could help you run your business more efficiently and make it more successful. Focusing on the issues that directly affect your market will help you decide on the most common siding services in your area.
For example, siding material durability varies depending on location, weather, and other factors. Your target audience could be interested in cheaper siding products with a considerable lifespan. Understanding your target audience can help you focus on providing the right siding services regardless of the season.
Here are some tips that can help you know your target audience:
Understand what you want to offer as a business
Identify the customers you already have
Conduct competitor analysis
Use market research tools
Create user personas
Sell Design, Not the Product
Once you understand your target market’s needs, focus on selling design and benefits instead of the product itself. For most clients, understanding all the different types of siding materials and how each impacts their property is a hectic process that most aren’t willing to partake in.
Selling the design offers you an opportunity to start upselling your siding products by clearly defining how the product will address the client’s issues. For example, while vinyl siding is inexpensive, it tends to fade much quicker. On the other hand, metal siding will last longer but heat the property in the summer.
Alternatively, you can take pictures of the client’s house, edit different siding designs onto the house, and then email them to the client. This opens up an avenue for feedback, increasing your chances of closing the deal. To further improve your siding sales, you should consider offering different types of siding materials. A variety ensures you always have something that will meet the client’s requirements.
Here are some of the most common types of siding material:
Vinyl Siding: Vinyl siding is the cheapest, most versatile, easy-to-maintain option. It’s highly popular thanks to its many styles and color variations. Vinyl siding is also easy to install.
Wood Siding: Mostly used in bungalows and cottage exteriors, wood siding offers a rich aesthetic. Though it requires periodic maintenance, it can last up to 100 years. It comes in clapboards, shakes, and shingles.
Metal Siding: Metal siding is a very popular choice due to its durability, low maintenance, and many style variations. However, it has higher upfront costs compared to other siding materials. Metal siding can be installed on both residential and commercial buildings.
Brick Siding: Brick siding is made of clay and comes in different textures and sizes. It’s more common in English, Colonial, and Tudor cottage exteriors. Modern brick siding is a veneer that uses mortar to hold the bricks together.
Stucco Siding: Stucco is traditionally made from Portland cement, building sand, water, and lime. It is more common on Spanish-mission, Mediterranean, and ranch exteriors. This siding is highly rigid but can last a lifetime when installed correctly.
Lead generation is crucial to the growth of your siding sales, and in a world driven by technology, there is no easier way to reach potential clients than digitally.
Approximately 21% of consumers use the internet to find local businesses every day. You can leverage the internet to market to a vast pool of potential clients with digital marketing campaigns.
Digital campaigns can range from content and social media marketing to email and PPC campaigns. While all digital campaigns are effective, most siding contractors benefit the most from content marketing and social media advertising.
Typically, you should create content that your target audience likes with a call-to-action at the end.
Digital campaigns often involve using multiple tools to achieve an effective funnel. Some factors to consider for your siding sales digital campaigns include:
Search engines like Google have become the default source of information in the modern age. These search engines rank websites based on what is most relevant to the user’s query and meets the set content-quality threshold.
For your website to rank higher and increase traffic, you need to optimize your content for search engines. Given the complexity that goes into SEO, it would be wise to outsource the service to a professional.
Keyword research is vital for all stages of your siding business. From understanding your target audience to streamlining your digital campaigns, keyword research ensures you use the correct target words to predict user queries. Keyword research is especially crucial for SEO since it determines the relevance of your content to the user’s search.
Additionally, to appear on localized PPC ads, which appear below the search bar of search engines, you need to set the right keywords that’ll be triggered when the user does a search.
Trying to increase your siding sales without the proper tools can be frustrating. Customized siding software can make a massive difference to your siding sales pipeline since it allows you to monitor the entire process from a single platform. With the help of siding software, you can locate bottlenecks in your sales pipeline and fix them accordingly.
The JobNimbus siding software not only helps with sales but your entire siding business. Tackle everything from making estimates, scheduling siding jobs, and invoicing for the project all in one place. Additionally, our siding software has custom reports that give you unparalleled insight into your sales leads, deal size, revenue, and more.
Close More Sales
Increasing your company’s number of siding sales is a noble goal. And with the right tips and tools in your belt, you’ll be able to launch your sales to new heights. Dive deep into your target audience, focus on the design, and utilize digital campaigns to see your siding sales spike.
What other tips do you have that give siding sales a boost? Let us know below.