When it comes to successfully generating leads online, you need to know what people are actually searching for on Google and other search engines first. Proper keyword research can help any roofer get significantly more traffic and, ultimately, more sales.
What Are Keywords?
Keywords are specific words that people use to search for content online. Keywords can be one simple word (like “roofing”) or a longer string of words called a long-tail keyword (like “roofing contractor in Charlotte, NC”).
Focusing on the right keywords can help your online content show up for those searches. The better your content ranks, the higher up your site will show in the search results and the more people you can attract to your website.
Roofing SEO Keywords
There are plenty of keywords for roofing SEO & PPC campaigns out there. Many contractors who do their online marketing themselves only run Adwords and optimize their sites for the most common keywords out there—and, unfortunately, many agencies do too.
If you really want to up your game, you need to find more keywords than the average Joe. Find roofing keywords that are even lower in the sales funnel that potential consumers are searching for.
Who do you think is more likely to buy now: someone searching for “roofer” or someone searching for “asphalt roof replacement”? I’d say the latter. There are so many golden nugget keywords that no one thinks of optimizing for or running ads to. That’s where the real money is!
Location-Based Roofer Keywords
Some of the most common keywords in the residential and commercial roofing industry revolve around general roofing terms and adding a city locale or state. These are what we’d call “money keywords” in SEO.
That being said, money keywords are going to be the most difficult to rank for with SEO. They’ll also probably be the most expensive when bidding on them on PPC platforms like Google Adwords.
However, they can still be a viable option for your roofing company. Here’s a list of some common location-based roofing keywords:
- City + Roofing
- City + Roofers
- City + Roofing Company
- City + Roofing Contractor
- City + Roofing Service
- City + Roof Repair
- City + Roof Replacement
- City + Commercial Roofers
You can also use these same keywords in any order and add stop words such as “Roofers in [city]”.
Remember, if you target different service keywords for SEO, you’ll want to create a page about each service. For example, if you’re targeting “commercial roofing,” you’ll want to create an entire service page about commercial roofing.
150+ Keywords We Use for Roofing Campaigns
Below is just a portion of the giant list of keywords that we use in our SEO and PPC campaigns that generate insane amounts of leads:
A
- asphalt flat roof repair
- asphalt roof repair
- asphalt roof replacement
- asphalt roofing contractors
- asphalt shingle repair
- asphalt shingle roof leak repair
- asphalt shingle roof repair
B
- best commercial roofing companies
- best flat roof repair
- best roof repair
- best roofers
- best roofing companies
- best roofing contractor
- best roofing contractors
- bitumen flat roof repair
- bitumen roof repair
- built up roof repair
C
- cedar roof company
- cedar roofing company
- cedar shake roof repair
- certified roofers
- certified roofing company
- commercial roof contractors
- commercial roof replacement
- commercial roofing companies
- commercial roofing contractor
- contractors roof service
- contractors roof
- contractors roofing company
- copper roofing company
E
- emergency roof repair service
- emergency roof repairs
- emergency roofing company
- emergency roofing repair
- emergency roofing repairs
- er roofing company
- estimate for roof
- replacement
F
- family owned roofing company
- fiberglass roofing company
- flat roof estimate
- flat roof repair companies
- flat roof replacement estimate
- flat roofing companies
- flat roofing company
- flat roofing replacement
- free estimate roofing
- free estimates for roofing
- free roof estimate
- free roof estimates
- free roof quote
- free roof repair estimates
- free roofing estimate
- free roofing estimates
G
- gaf certified roofers
- gaf roofing company
- gaf roofing contractors
- general roofing company
H
- hail damage metal roof
- hail damage roof repair
- home roofing companies
- home roofing company
- home roofing contractor
- home roofing contractors
- home roofing experts
- home roofing service
L
- local roof repair
- local roof repairs
- local roofer quotes
- local roofer
- local roofers
- local roofing companies
- local roofing company
- local roofing contractor
- local roofing contractors
- local roofing repair
M
- metal roof companies
- metal roof contractor
- metal roof contractors
- metal roof estimates
- metal roof hail damage
- metal roof quote
- metal roof repair company
- metal roof repair contractors
- metal roof replacement
- metal roofing estimates
- metal roofing experts
- modified bitumen roof repair
N
- new roof estimate
- new roof estimates
- new roof quote
- new steel roofers
O
- owens corning certified roofers
R
- re roofing company
- re roofing service
- recommended roofing contractors
- reliable roofing company
- repair asphalt roof
- reshingle roof estimate
- residential re roofing
- residential roofing companies
- residential roofing company
- residential roofing contractor
- residential roofing contractors
- roof change estimate
- roof construction company
- roof contractor
- roof contractors
- roof damage repair
- roof estimate
- roof hail damage repair
- roof leak repairs
- roof quote
- roof repair and replacement
- roof repair companies
- roof repair company
- roof repair contractor
- roof repair estimates
- roof repair near me
- roof repair quote
- roof repair service
- roof repair services
- roof repair specialist
- roof repairs contractor
- roof replacement companies
- roof replacement company
- roof replacement contractors
- roof replacement estimates
- roof replacement
- roof shingle replacement
- roof tile replacement
- roofers near me
- roofing companies near me
- roofing companies with financing
- roofing company
- roofing construction company
- roofing contractor
- roofing contractors financing available
- roofing contractors near me
- roofing contractors that finance
- roofing contractors
- roofing emergency repairs
- roofing estimates
- roofing experts
- roofing financing available
- roofing free estimate
- roofing installation company
- roofing repair companies
- roofing repair company
- roofing repair contractor
- roofing repair contractors
- roofing repair service
- roofing repair services
- roofing replacement estimate
S
- shingle roof contractor
- shingle roof replacement
- shingle roofing company
- slate roofing company
- steel roof contractors
- steel roofing contractors
T
- tar roof repair
- tile roof replacement
- tile roofing company
- tin top roofing
- top 10 roofing companies
- top 100 roofing companies
- top rated roofing companies
- top roofing companies
W
- water damage roof repair
- wind damage roof repair
Put These Keywords for Roofing Companies to Work for You
Now, that’s a lot of keywords! Group these into the proper ad groups, and you’ll be off to the races in no time.
Remember, don’t burn your budget on the same old boring keywords everyone else is going after. Be different and make more money!