How to Generate More Roofing Leads: 5 Most Popular Methods for 2022

In this post we’re going to show you exactly which methods of marketing generate the most leads for your roofing business.

In fact, this information was generated by surveying over 100 roofing companies in the United States.

Today you are going to see which lead–generating methods will work best for your business.

We have done extensive research on the topic. Recently, we created a survey to get a comprehensive look into the roofing industry. Our research examined everything from the roofing sales cycle and project costs to marketing techniques. One aspect of the survey is especially applicable to roofing contractors: which advertising methods have the best ROI.

With results from over 100 roofing professionals in various roles across the country, our survey illuminates the most effective ways for your roofing company to generate more leads.

Let’s dive right in!

5 Proven Ways to Get Roof Leads

What Are Leads for Roofing?

In business, a “lead” is someone who interacts with your company and might be interested in your services. A lead is also sometimes called a potential customer, prospect, or prospective client. No matter what terminology you use, leads are essential to your roofing business. When you want to grow your roofing company, you need more leads. That can be challenging, especially when you’re searching for leads who convert into lifelong customers. Fortunately, you don’t have to guess and hope for the best. JobNimbus has the insider knowledge you need to gain roof leads. If you’ve found yourself wondering how to generate leads for roofing, we’re here to help. We’ll walk you through five of the most effective strategies for increasing roofing business leads.
charts showing distribution of roofing lead sources

Customer Referrals—36% of Roofing Leads

If you’re wondering how to get lower cost roofing leads, customer referrals are the number one option.

In our proprietary research, we discovered an average of 36% of a roofing company’s leads come from customer referrals. That’s over ⅓ of your potential leads!

While it’s no surprise satisfied customers often return to your business, they can help your roofing company even more by recommending you to others.

Think about who your customers interact with: their friends, family members, neighbors, and coworkers. When a customer tells potential customers about your services, they’re spreading brand awareness for your roofing company.

Additionally, between 79 and 85%² of those potential clients trust the referral and will keep your roofing business in mind.

To help your roofing company get more referrals, stand out from other contractors. You can do this in many ways, here are just a few ideas:

  • Take a little extra time to educate your customers on your process – a little more time with your customer in the beginning will pay dividends later on
  • Keep customers up to date on their projects – this will create a great experience and give you a better chance of getting a referral
  • Ask your roofing customers if they have any questions throughout the process – making sure questions are answered can prevent miscommunication and concern
  • Use modern roofing products to protect your customers’ yard and property – not only will your proactive approach impress customers, but prevent you from compensating clients for damaged property
  • Share your before and after photos with customers – traditionally before and after photos are used to attract new customers, but giving your customers a nice visual when you improve their roof / home can solidify the great work you do
  • Write personalized notes thanking customers for their business – when customers see you go above and beyond with something as small as a thank you note, they be happy to tell everyone else how great you are
illustration of a man inside of a mobile phone using a bullhorn to reach people

Social Media Advertising—10% of Roofing Leads

With over 4.48 billion users worldwide, social media has a wide reach that lets roofing companies gain new clients. Based on our 2021 survey results, social media advertising accounts for 10% of all roofing leads.

You might want to try popular social media sites like Facebook, Twitter, Pinterest, and Instagram. These social media platforms let you create custom ads and advertise them to the people who are most likely to use your services.

Facebook is a particularly powerful social media platform for roofing businesses. If you’re considering how to get roofing leads on Facebook, try some of the following:

  • Posting information and promotional offers on your page
  • Boosting your Facebook posts to reach more people
  • Hosting a roofer Q&A by having customers send in roofing questions and answering them
    Sharing amazing before and after pictures on your profile

Whether you choose to use one or several social media platforms, advertising on social media can generate a substantial part of your roof leads.

illustration of a man in a computer monitor using a bull horn to talk about reviews from customers

Search Engine Advertising—10% of Roofing Leads

In our one-of-a-kind study, search engine advertising ties with social media advertising for 10% of a roofing company’s leads. This method is popular because searching online is one of the first things potential customers do when they need a roofing service. Consider advertising your roofing business on search engines like Google, Bing, and Yahoo! to help you generate more roofing leads.

If you use search engine advertising, also known as pay-per-click advertising, your roofing company will show up at the top of the results page. Most customers will look at the first few results, so your company will gain more attention and more clicks.

Using a combination of both Search Engine Optimization and Paid Ads through Search Engines, you are sure to capture new quality leads.

Local Advertising—8% of Roofing Leads

Exposure is one of the best ways to generate leads for roofing projects. When you are roofing a house, neighbors are likely to notice. Why not make the most of the situation with local advertising?

Each time you have a roofing project in a certain area, follow up with local advertising. Local ads can include:

  • Knocking on doors
  • Distributing flyers
  • Putting up signs (with permission, of course)
  • Publishing ads in newspapers or on billboards
  • Airing a commercial on local TV or radio stations

Local advertising is especially great at generating customers in your target service areas. The responses to our survey indicate that local advertising garners 8% of leads. Additionally, radio ads account for another 2% of roofing leads.

Local printers and communication networks can help you get started on getting the word out.

Online Review Sites—7% of Roofing Leads

In our survey results, online review sites come in at 7% of leads for roofing companies. Online reviews spread the word even further than typical customer referrals. On an online review site, one happy customer can reach hundreds—or even thousands—of other potential home owners.

These review sites are vital for home service businesses like roofing companies. Potential customers can look up your roofing business and find testimonials from past customers. If your roofing prospects like what they see, they’ll view you as one of the best fits for the job.

Optimize for leads from online referral sites by creating a profile for your roofing business on Angi, Yelp, HomeAdvisor, Networx, Better Bureau of Business, and most importantly Google.

Generate Leads for Roofing & Grow Your Business

When you want to know how to get roof leads, look no further than these five simple methods:

  • Customer referrals
  • Social media advertising
  • Search engine advertising
  • Local advertising
  • Online review sites

At JobNimbus, we know these strategies lead to real results. In our recent report, we surveyed roofers across the country to prove these techniques gain the most roofing leads. You might try one method or combine several of them to find what works best for your company.

Whether you want to get commercial roofing leads or more leads in general, the JobNimbus roofing CRM software can help. Our software promotes more growth, more income, and more customers. Contact us today to discuss what our roofing CRM software can do for you!

We hope you enjoyed this guide to generating more roofing leads in 2022.

Now we’d like to hear from you:

Which strategy from today’s guide are you going to try first? Are you going to start generating more roofing leads from Facebook? Or will you start with the referral route? Let us know by leaving a quick comment below right now. Sources ¹ ²

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