How to Generate More Roofing Leads: 5 Most Popular Methods for 2022

In this post we’re going to show you exactly which methods of marketing generate the most leads for your roofing business.

In fact, this information was generated by surveying over 100 roofing companies in the United States.

Today you are going to see which lead–generating methods will work best for your business.

We have done extensive research on the topic. Recently, we created a survey to get a comprehensive look into the roofing industry. Our research examined everything from the roofing sales cycle and project costs to marketing techniques. One aspect of the survey is especially applicable to roofing contractors: which advertising methods have the best ROI.

With results from over 100 roofing professionals in various roles across the country, our survey illuminates the most effective ways for your roofing company to generate more leads.

Let’s dive right in!

What Are Leads for Roofing?

In business, a “lead” is someone who interacts with your company and might be interested in your services. A lead is also sometimes called a potential customer, prospect, or prospective client. No matter what terminology you use, leads are essential to your roofing business.

When you want to grow your roofing company, you need more leads. That can be challenging, especially when you’re searching for leads who convert into lifelong customers. Fortunately, you don’t have to guess and hope for the best. JobNimbus has the insider knowledge you need to gain roof leads.

If you’ve found yourself wondering how to generate leads for roofing, we’re here to help.

5 Proven Ways to Get Roof Leads

We’ll walk you through five of the most effective strategies for increasing roofing business leads.

1. Customer Referrals—36% of Roofing Leads

If you’re wondering how to get lower cost roofing leads, customer referrals are the number one option.

In our proprietary research, we discovered an average of 36% of a roofing company’s leads come from customer referrals. That’s over ⅓ of your potential leads!

While it’s no surprise satisfied customers often return to your business, they can help your roofing company even more by recommending you to others.

Think about who your customers interact with: their friends, family members, neighbors, and coworkers. When a customer tells potential customers about your services, they’re spreading brand awareness for your roofing company.

Additionally, between 79 and 85%² of those potential clients trust the referral and will keep your roofing business in mind.

To help your roofing company get more referrals, stand out from other contractors. You can do this in many ways, here are just a few ideas:

  • Take a little extra time to educate your customers on your process – a little more time with your customer in the beginning will pay dividends later on
  • Keep customers up to date on their projects – this will create a great experience and give you a better chance of getting a referral
  • Ask your roofing customers if they have any questions throughout the process – making sure questions are answered can prevent miscommunication and concern
  • Use modern roofing products to protect your customers’ yard and property – not only will your proactive approach impress customers, but prevent you from compensating clients for damaged property
  • Share your before and after photos with customers – traditionally before and after photos are used to attract new customers, but giving your customers a nice visual when you improve their roof / home can solidify the great work you do
  • Write personalized notes thanking customers for their business – when customers see you go above and beyond with something as small as a thank you note, they be happy to tell everyone else how great you are

2. Social Media Advertising—10% of Roofing Leads

With over 4.48 billion users worldwide, social media has a wide reach that lets roofing companies gain new clients. Based on our 2021 survey results, social media advertising accounts for 10% of all roofing leads.

You might want to try popular social media sites like Facebook, Twitter, Pinterest, and Instagram. These social media platforms let you create custom ads and advertise them to the people who are most likely to use your services.

Facebook is a particularly powerful social media platform for roofing businesses. If you’re considering how to get roofing leads on Facebook, try some of the following:

  • Posting information and promotional offers on your page
  • Boosting your Facebook posts to reach more people
  • Hosting a roofer Q&A by having customers send in roofing questions and answering them
    Sharing amazing before and after pictures on your profile

Whether you choose to use one or several social media platforms, advertising on social media can generate a substantial part of your roof leads.

3. Search Engine Advertising—10% of Roofing Leads

In our one-of-a-kind study, search engine advertising ties with social media advertising for 10% of a roofing company’s leads. This method is popular because searching online is one of the first things potential customers do when they need a roofing service. Consider advertising your roofing business on search engines like Google, Bing, and Yahoo! to help you generate more roofing leads.

If you use search engine advertising, also known as pay-per-click advertising, your roofing company will show up at the top of the results page. Most customers will look at the first few results, so your company will gain more attention and more clicks.

Using a combination of both Search Engine Optimization and Paid Ads through Search Engines, you are sure to capture new quality leads.

4. Local Advertising—8% of Roofing Leads

Exposure is one of the best ways to generate leads for roofing projects. When you are roofing a house, neighbors are likely to notice. Why not make the most of the situation with local advertising?

Each time you have a roofing project in a certain area, follow up with local advertising. Local ads can include:

  • Knocking on doors
  • Distributing flyers
  • Putting up signs (with permission, of course)
  • Publishing ads in newspapers or on billboards
  • Airing a commercial on local TV or radio stations

Local advertising is especially great at generating customers in your target service areas. The responses to our survey indicate that local advertising garners 8% of leads. Additionally, radio ads account for another 2% of roofing leads.

Local printers and communication networks can help you get started on getting the word out.

5. Online Review Sites—7% of Roofing Leads

In our survey results, online review sites come in at 7% of leads for roofing companies. Online reviews spread the word even further than typical customer referrals. On an online review site, one happy customer can reach hundreds—or even thousands—of other potential home owners.

These review sites are vital for home service businesses like roofing companies. Potential customers can look up your roofing business and find testimonials from past customers. If your roofing prospects like what they see, they’ll view you as one of the best fits for the job.

Optimize for leads from online referral sites by creating a profile for your roofing business on Angi, Yelp, HomeAdvisor, Networx, Better Bureau of Business, and most importantly Google.

Generate Leads for Roofing & Grow Your Business

When you want to know how to get roof leads, look no further than these five simple methods:

  • Customer referrals
  • Social media advertising
  • Search engine advertising
  • Local advertising
  • Online review sites

At JobNimbus, we know these strategies lead to real results. In our recent report, we surveyed roofers across the country to prove these techniques gain the most roofing leads. You might try one method or combine several of them to find what works best for your company.

Whether you want to get commercial roofing leads or more leads in general, the JobNimbus roofing CRM software can help. Our software promotes more growth, more income, and more customers. Contact us today to discuss what our roofing CRM software can do for you!

We hope you enjoyed this guide to generating more roofing leads in 2022.

Now we’d like to hear from you:

Which strategy from today’s guide are you going to try first? Are you going to start generating more roofing leads from Facebook? Or will you start with the referral route? Let us know by leaving a quick comment below right now. Sources ¹ ²

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Tickets Include

  • Hotel room
  • Unlimited food and beverages (including alcoholic beverages)
  • Transportation to and from the airport in Cabo
  • The event itself
  • Swag bag
  • Workbook
  • One-on-one time with specialists

Room Stats

Room Size | 522 FT² Consider this your all-access pass to excess, dripping in both luxury and ocean views. Available in king-sized or two queens – all featuring 300-count Egyptian cotton sheets.

JNSS Agenda

4:00 PM - Hotel Registration & Check-in

Check into your room, get settled, and prepare for the Welcome Party!

6:00 PM - Rooftop Welcome Party @ Los Gallos Mexican Restaurant

Join us at Los Gallos and start this summit off right! Drinks and hors d'oeuvres will be served.

9:00 PM - After Party @ Moonlight Lounge

Celebrate a day well-traveled with drinks, dancing, and good company.

8:00 AM - Breakfast

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - A Look into the Future of JobNimbus

Special announcement from our CEO, Ben Hodson, about new solutions coming to JobNimbus!

10:15 AM - Mastering Your Boards

Boards are your best friend in JobNimbus. Learn how to use Boards to master your visibility and customization.

11:30 AM - Automation Domination

Powerful automations build a better business. Let JobNimbus handle the details so you have more time on your hands.

12:00 PM - JobNimbus Best Practices - Customer Panel

JobNimbus Best Practices led by current JobNimbus Superusers.

3:00 PM - Breakout Session #1

  • Creative Hiring @ The Red Pool
  • 1099 vs. W2 - Tips & Tricks @ The Eden Pool
  • Product Feature TBD @ Moonlight Lounge

4:00 PM - Breakout Session #2

  • Build Reports That Get Results @ The Red Pool
  • Coffee Talk @ The Eden Pooll
  • Get Connected With Our Integrations @ Moonlight Lounge

7:00 PM - Dinner Party on the Beach

It's a party on the beach in Cabo! Dinner will be served in our custom dug-out beach area. Enjoy this unique experience!

9:00 PM - After Party @ Moonlight Lounge

Put on your dancin' shoes! Leveling up is hard, come let loose at the after party. Grab a drink and chat with great company!

8:00 AM - Breakfast

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - The Importance of Company Values

Create more than just a job—establish a culture that no one wants to leave. Discover how to build your business around a core set of values.

10:00 AM - Leverage the Partner in Your Pocket

Learn about our new key features of our mobile app and what it can do to increase your team communication and efficiency.

10:30 AM - Get the Most Out of JobNimbus Integrations

See all the ways integrations can speed up your processes and help you grow your business.

12:00 PM - JobNimbus Best Practices

Boards are your best friend in JobNimbus. Learn how to use Boards to master your visibility and customization.

3:00 PM - Breakout Session #1

  • - 1099 vs. W2 - Tips & Tricks @ The Eden Pool
  • - Getting Your Team On-Board @ The Red Pool
  • - Simplifying Payments @ Moonlight Lounge

4:00 PM - Breakout Session #2

  • - JobNimbus on the Go @ The Red Pool
  • - Establishing Team Commitment with Workflows @ The Eden Pool
  • - Product Feature TBD @ Moonlight Lounge

6:00 PM  - Crew Party @ Serrenade Terrace (Crew-members only)

Calling all Crew members! We have an exclusive tequila-tasting experience for you, and you guessed it—a cornhole championship!

7:00 PM - Awards Dinner @ Muse Terrace

A thank you dinner to recognize what matters most to JobNimbus: our contractors!

9:00 PM - After Party @ Moonlight Lounge

Saying goodbye is never fun. One last after party to get everyone together with drinks and dancing, of course.

8:00 AM - Breakfast with Execs

Food will be available in the exhibit hall before the start of the conference.

9:00 AM - Simplifying Payments

Payments shouldn't be something to stress about. Let's break 'em down to simpler terms.

9:30 AM - **Special Announcement**

We are so excited to share this special announcement with our attendees! This is something you'll want in on from the front lines.

10:30 AM - Keynote Speaker

Special speaker TBA—stay tuned!

12:00 PM - EVENT END

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