We are just under 30 years into this new contact management era. 30 years that dawned with CRMs picking their customers’ pockets; that unfolded with a new generation suffering through long and costly integrations; that saw a vicious cycle of power over user experience. It has been, and still is, a hard time for many CRM users.
But today, we turn the page.
Today, we move to take CRM into the future.
But there’s still one thing we have to address before we can bring CRM out of the shadows.
One thing that has plagued users who’s only intent has been to streamline and track sales and customer relationships.
One thing that has crushed the confidence of all who have been brought to their knees by it.
CRM is still too hard for too many users.
Despite some recent advances and the good intentions of many great CRM innovators, CRM software for the most part remains a challenge for most users.
Complicated user interfaces, poorly designed experiences, “first idea” implementations, sloppy code, and outdated technologies just pile up to become bad news for anyone looking for the right software to run their sales team and gain insights.
When you still have more than half of CRM implementations failing, it can’t be because businesses are dropping the ball.
Sorry, but the number is just too high for CRM makers to brush off and say, “we’ve done all that we can, and we can’t do any more.”
We can do better. We must do better.
I know, because we’ve built one of them.
Our main goal when we started developing JobNimbus was to tear down the traditional CRM barriers that, for years, have kept too many businesses out of the unmatched benefits of effectively using the software.
But with all that we as an industry have endured, for all the grit and hard work required to build software; and for all the tasks that lie ahead, know this:
The future is bright, and the State of the
Union CRM is strong.
The hard work of every major and minor player has helped move the industry towards greater acceptance among businesses.
The proliferation of tools are allowing more businesses to do more than ever before to improve customer relations, sales, and efficiency.
The innovations in cloud technology, mobility, social integration, and user interface are creeping into every level of the industry at a rapid pace and are bringing untold benefits to users everywhere.
CRM is doing much good.
And for those businesses who have been able to successfully implement and adopt CRM strategies and solutions, the benefits have become tangible savings and efficiencies almost beyond measure.
The vision of CRM is still alive and well, despite its shortcomings. If we continue to work every day to improve the end user experience for our present and future customers, we’ll finally be able to help them to discover their true potential.
My fellow CRM makers, we are a strong, tight-knit community. We have made it through some hard times. 30 years into this world of CRM, we have picked ourselves up, dusted our keyboards off, and begun again the work of remaking CRM.
We’re laying a new foundation. A brighter future is ours to code. Let’s begin this new line — together — and let’s start the work right now.
Thank you, God bless you, and God bless this industry we love.