‘The Cloud’ is a term that most have heard by now, but its meaning often escapes the average internet user.
In reality, you’re using the cloud right now to read this article (I’m sure that’s part of Inception) and you’re using the cloud when you check your email, browse, buy online, connect with distant friends & family, and more.
But today we get a unique look from inside the cloud, where all the magic happens, thanks to Spanish designer and visual artist Timo Arnall.
The piece, titled “Internet Machine” (trailer embedded below), is much more gritty and honest than the ambiguous term ‘cloud.’ With no narration, you get to see and hear one data center in all its richness and amplitude.
So this is it. This is where everything comes and goes.
This is where massive amounts of information are stored, catalogued, parsed, and provided at a moments notice when you click your mouse or search for something.
The Cloud’s Unique Silver Lining
The cloud is just an arbitrary term referring to all the data centers around the world that are interconnected to provide all the internet-based services you enjoy daily.
On a global scale, the cloud facilitates the whole of the internet, which is already a huge benefit to your life.
But up until a few years ago, software was installed on your computer outright, and whenever you wanted to use that software you’d need to be on your computer.
With the appearance of the cloud, your data and even your apps can be stored and accessed from anywhere where you have an internet connection.
You’re no longer tied down to your small machine with limited power. Rather, you’re plugged in to a massive network where the processing power is almost endless, the data storage is bottomless, and the access is universal.
All that humming, whirring, blinking, and cooling is a product of the force that powers your daily life without you having to ever think about it.
Storage, Power, Mobility
Because of the cloud’s ability to provide the same quality experience to all users, it is the perfect environment to build and access CRM and project management software tools.
You get all the storage that you need without worrying about running out of space on your computer or having to back things up.
You get all the power that you need to run power-hungry tools without having to buy an on-site server or an expensive computer.
You get the freedom to be mobile by accessing your apps and data from any computer or mobile device with an internet connection.
The Cloud is A Big White Building In Your Day Dreams
This video will help you visualize something that you really don’t have to ever think about again. It’s an anonymous place for a reason, and that’s half the fun.
It’s your knight in shining armor, while at the same time being an elusive evening breeze.