Tales from the Customer VIII: Black Cats In Sales

Tales from the Customer VIII: Black Cats In Sales

Perhaps no real-world animal is more famous around the Halloween time of year than the infamous cat. The black variety is universally regarded as an omen of things to come. It is commonly believed that if a black cat crosses your path, you will have been marked with...
Tales from the Customer VII: Witches

Tales from the Customer VII: Witches

From the infamous Sanderson Sisters to the contemporary Blair Witch, these lovers of the dark arts get a bad wrap. I mean, really: all they’re trying to do is steal our children, feed them frog skin-laden potions, and sacrifice them to father Satan. Ok, so maybe...
The Lucky Charms of Sales

The Lucky Charms of Sales

We’ve all seen the Lucky Charms ads on TV, and we’re familiar with the Irish lore and supernatural qualities of certain “lucky” objects. But I believe all myths and fables are based on truth and are exaggerated versions of real life. Much like...
The State of the Union CRM: 2015

The State of the Union CRM: 2015

We are just under 30 years into this new contact management era. 30 years that dawned with CRMs picking their customers’ pockets; that unfolded with a new generation suffering through long and costly integrations; that saw a vicious cycle of power over user...