Improving The Customer Journey By Mapping It

Improving The Customer Journey By Mapping It

Like pirates in search of buried treasure, people everywhere are daily in a search for the things they want and need, be it a new roof or a gallon of milk. Whether you’re a roofing contractor or a lawyer or a nurse, your customers are on a journey. Your leads...
The Real Cost of Poor Customer Service

The Real Cost of Poor Customer Service

Sometimes, price is the kicker for companies looking at CRM. They say, “we just can’t afford to get a CRM right now,” and if you really can’t, that’s fine. Kinda. Let me tell you something you really can’t afford: poor customer...