Improving The Customer Journey By Mapping It

Improving The Customer Journey By Mapping It

Like pirates in search of buried treasure, people everywhere are daily in a search for the things they want and need, be it a new roof or a gallon of milk. Whether you’re a roofing contractor or a lawyer or a nurse, your customers are on a journey. Your leads...
What Does It Really Take To Delight Your Customers?

What Does It Really Take To Delight Your Customers?

I recently received an invitation to join a webinar hosted by Klout entitled, “Surprise! Customer service doesn’t need to be delightful,” contrarily refuting the common sentiment that you need to go above and beyond for customer service these days....
4 Ideas For Starting A Customer Loyalty Explosion

4 Ideas For Starting A Customer Loyalty Explosion

In order to take full advantage of the value of customer retention, you need to find ways to exceed the expectations of your leads and customers. Loyalty from your customers will depend on how well you can show them that you’re different in a very good way and...
The Real Cost of Poor Customer Service

The Real Cost of Poor Customer Service

Sometimes, price is the kicker for companies looking at CRM. They say, “we just can’t afford to get a CRM right now,” and if you really can’t, that’s fine. Kinda. Let me tell you something you really can’t afford: poor customer...