You know the story.
Girl with evil stepmother and stepsisters gets a chance to meet Prince Charming when her fairy godmother gives her a perfect opportunity, but with a catch: she has to be back by midnight.
So enthralled by her Prince, she notices she only has seconds left on the clock. Running as fast as she can, she looses one of her glass slippers on the way, which Prince Charming takes around the kingdom to try on each female foot of the kingdom in order to find his true love.
Looking for CRM software might make you feel a little bit like Cinderella waiting for that perfect, crystal slipper to come by.
But while love is a thing that’s generally quite exclusive between two entities, CRM is a bit different.
Niche CRM and Finding What’s Right
There are niche CRM software. Some are specific to roofers, some to beauty parlors, and others to just about every profession available.
To each niche CRM user, they are considered to be the perfect fit for their industry and work.
Some niche CRM have been created for large scale work, while others were built on a tight budget by someone in the niche who couldn’t find the software they needed to get their jobs done.
But is niche CRM really the way to go, or would you be better off sticking with a CRM that was built to cover more ground?
Should you be waiting around for the perfect glass slipper?
Let’s take a look at the merits and negatives of each one.
Pros and Cons of Niche CRM
On one hand, niche CRM can have the perfect toolset for your business. It will generally have all the features that you would need to help get stuff done.
Of course, it depends on how this software was made. If it was first-hand from a creator within the niche, the budget might not have allowed for some features that you might consider important.
If it was a third-hand tool, you might have more options because of the budget.
However, the big negative that you’ll always have to consider with niche CRM is usability.
Niche CRM is often created on a small scale on a dime, because the capital to start with is smaller and the available sales within the niche market will also be less.
Thus, you often have a conflict where more money is spent on getting it working than making sure it works like you do or that it works well.
You might end up tripping over a few cords and menus along the way because it can be a piece-meal deal, something which can severely impact your adoption of the software and ability to use it daily.
Likewise, dollars are often spent on the highest priority environments (PC install) and skimp on other platforms that you might need (cloud, Mac, iOS, Android, and more). This also leads to slow software and little to no support.
This is where having a niche CRM might not be so advantageous.
Pros and Cons of Broad CRM
Broad CRM differs most significantly in terms of feature set and vocabulary. Since they are built for many possible industries at once, with no clear focus on any one industry, you will have a feature set that is just as broad as the CRM itself.
Where your business might do things a bit differently, sometimes you’ll have to change that process or terminology to match your new broad CRM.
But what broad CRM lacks in ultra-specific features, it makes up for in speed, mobility, user friendliness, support, and training.
And those are huge positives when push comes to shove.
Imagine if the software has a bug. With niche, the time you might wait for any kind of a response will be very long. If you use a broad CRM with more users, you’ll generally get a much faster response time and quicker solutions (not to mention, generally less bugs and issues).
The software will be faster, it will work on more devices, and will have spent much more time and money on making things easier for you to use on a daily basis.
Broad CRM for Niche Industries
The search for CRM can be a very difficult one, but you can make things easier by setting up a list of requirements and by actively using trial versions of software in order to compare and contrast in terms of both features and usability.
Sometimes, broad CRM will actually be the right choice for a niche industry. Take JobNimbus, for example, where a huge portion of our users come from tiny industries that can differ ever so slightly from even similar ones.
We’ve taken a bite out of each niche industry by piecing together the right features that will work across several verticals.
That focus has helped us to achieve better functionality for all our users without compromising the broadness of the system.
It’s also helped us make JobNimbus even more functional in terms of mobility, speed, and usability.
Keep Your Options Open
Just because you feel like your industry is too niche for a broad CRM doesn’t mean you have to close out all other possibilities.
Keep your mind open and imagine how your process might be able to mold to a broad-focused CRM and you might find a better overall tool for your business.