When’s the last time you saw or heard a sales commercial and heard the announcer drill off a phone number that was impossible to remember? We all have. Heck, I’ve heard tons of commercials in my day, but hold a gun to my head and even then I wouldn’t remember a single number.
It just goes to show that if your business’s phone number isn’t unforgettable, say goodbye to valuable new customers and wasted dollars on advertising.
With competition growing everyday and constant issues with the economy, you need a sure-fire solution and fast. That’s why having a vanity phone number from a services like Ignition Toll-Free can really help out to get the most out of your sales.
Using a Vanity Phone Number to Skyrocket Your Sales
Advertising campaigns are all about converting viewers into callers, and then into customers. If you can include in your ads a phone number that is unforgettable, effective, affordable, and exclusive, you’ll be set for success. That’s where vanity phone numbers come in.
Just what is a vanity phone number?
You’ve definitely seen them around and you’ve probably seen several of them on those infomercials they play on those lazy Saturday afternoons. Vanity phone numbers are numbers that you can get that are designed specifically for your niche and built for memorability and effectiveness. They are 1-800 numbers made to be as easy as possible to remember, so even mules like myself can get them down.
Some of the most common vanity numbers are ‘1-800-MATTRESS’ or ‘1-888-CALLNOW’. These are built to be the simplest combinations to remove all confusion and help your advertising audience remember you before anyone else. These types of numbers are normally in very high demand because they’re where the money is.
Does having a vanity phone number really help that much?
Aside from my own personal experience of not being able to remember a single number from that ad I heard a half hour ago, there’s plenty of reason to take advantage of a vanity number. Let’s take a look at some of the facts:
- Vanity numbers get an 84% better response from billboards
- 14 times higher response on radio
- 58% increase vs. regular numbers
- 45% more memorable than URLs
- Consumers are 9 times more likely to recall vanity 800 numbers in audio ads
- Over 72% of consumers correctly recalled the vanity 800 number after hearing one 30-second simulated radio advertisement, compared to just 5% of consumers who correctly recalled the numeric toll-free number.
- and you can expect 84% improvement in consumer recall when they feature a vanity 800 number in visual media campaigns (TV, outdoor, print).
Not bad, right?
How can I get a vanity phone number?
There are several services that offer vanity phone numbers but one of my favorite ones is Ignition Toll-Free. Ignition Toll-Free provides high-valued vanity phone numbers to companies across the country looking to maximize their advertising potential and re-call ratio.
You may think that it’s too late to get into the vanity phone number game; that all the good numbers are taken, but I’m hear to tell you that it’s not too late! One of the great things about Ignition Toll-Free is that they provide the same number to a bunch of different companies but their system works on a geographical map to reroute calls to your number in your area directly to you. That means you can own your area, getting all the calls made to that number even though you’ll be sharing that same number with other businesses across the country.
What’s even cooler about that is, imagine if someone moves into your area and needs some work done, but remembers a number they saw in a commercial from some other company who shared your number, their call will get re-routed to you. How do you like them apples?
If you’re in video, audio, print, indoor, outdoor, or any other kind of advertising in between, you need a vanity phone number. You’ll drastically improve re-call rates making every ad more useful and you’ll have a huge increase in awareness all because you’ll have a business phone number that is unforgettable.
If you have any questions about vanity phone numbers or would like to share your success story, be sure to drop me a line in the comments below.
For more information about vanity phone numbers, head over to Ignition Toll Free. You’ll be glad you did!